HTC Increases Price Of Vive In UK To £759 Due To Brexit

For customers in the UK, the barrier to entry for virtual reality is now higher, at least for the HTC Vive head-mounted display (HMD). The price for the company’s VR headset increased an additional £70 to a new price of £759.

In February, HTC listed the price of the Vive HMD in multiple countries, including the UK, where it sold for £689. A blog post from the company indicated that the reason for the recent price hike was because of the “recent currency valuation changes and the current value of the GBP (Great British Pound).” In other words, Brexit, which occurred earlier this year in June, affected the price point of the HMD.

The price of the two other major VR HMDs on the market, the Oculus Rift and PlayStation VR (PSVR), hasn’t changed because of Brexit. The Rift still costs $599 (about £453), and PSVR has an estimated retail price of £349.

  • jaber2
    I know I said I will wait until the prices drop
  • abbadon_34
    HTC accurately said it was due to currency changes, to say Brexit is an inaccurate political interpretation of economic changes. The exchange rates are fluctating as the inaccurate political and economic effects of Brexit are being evaluted, but no direct change such as tariffs or taxes have occured.
  • cinergy
    Nobody is buying that overpriced no-content gadget anyways. HTC should be begging that someone uses even few hundred for that.
  • hoofhearted
    This might be short-term due to the instability of the GBP due to Brexit.