Russian YouTube channel Pro Hi-Tech posted a video claiming that Raja Koduri, Intel's chief architect and senior vice president of Architecture, Software, and Graphics, said that the company would launch its first discrete graphics card at the $200 price point. After a bit of fact-checking, we found that the comments attributed to Koduri are not accurate.
Nvidia and AMD have dominated the discrete graphics card market for the last 20 years, so Intel's announcement last year that it would enter the discrete gaming GPU arena has been met with plenty of excitement. Intel is still holding its cards close to its chest on many of the finer details of its impending Xe graphics architecture, so almost any fresh information is newsworthy, but the information in the interview seemed dubious at best.
Pro Hi-Tech is a Russian outlet, so it isn't surprising that the sit-down interview with Koduri is in Russian, but the channel chose to dub over Koduri's comments with a translation that renders Koduri's actual comments, spoken in English, undecipherable.
YouTube's poor auto-translation doesn't make a lot of sense, but most news coverage of the exchange is based on this translation posted to Reddit:
Our strategy revolves around price, not performance. First are GPUs for everyone at 200$ price, then the same architecture but with the higher amount of HBM memory for data centers. <...> Our strategy in 2-3 years is to release whole family of GPUs from integrated graphics and popular discrete graphics to data centers gpus.
Unfortunately, that translation is based on the dubbed-over translator, and not Koduri's actual statements.
We followed up with Intel to see if Koduri actually made the statements attributed to him, and the company responded that Koduri's comments "had been misconstrued and/or lost in translation." Intel provided us with audio of Koduri's actual comments, which we've transcribed here for reference:
“Not everybody will buy a $500-$600 card, but there are enough people buying those too – so that’s a great market.So the strategy we’re taking is we’re not really worried about the performance range, the cost range and all because eventually our architecture as I’ve publicly said, has to hit from mainstream, which starts even around $100, all the way to Data Center-class graphics with HBM memories and all, which will be expensive. We have to hit everything; it’s just a matter of where do you start? The First one? The Second one? The Third one? And the strategy that we have within a period of roughly – let’s call it 2-3 years – to have the full stack." - Raja Koduri
Koduri's comments mirror Intel's prior disclosures that the Xe graphics architecture, which will scale from integrated graphics chips on processors up to discrete mid-range, enthusiast, and data center/AI cards, will attack every price segment. Intel says it will split these graphics solutions into two distinct architectures, with both integrated and discrete graphics cards for the consumer market (client), and discrete cards for the data center. Intel also says the cards will come wielding the 10nm process and arrive in 2020.
As with any launch, we can expect a fairly extended period of launches to build out the full stack, which Koduri says will take two to three years.
Intel hasn't announced what price ranges the first discrete GPUs will launch at, or which types of GPUs will hit shelves first. It's logical to expect Intel to hit the mid-range price points first, but it could also choose to let the high-end variants out into the wild first. Only time will tell.