Graphics Wars: The Big Summer Battle

Analyst Opinion - Part of what makes this year somewhat different in graphics is that Intel has indicated that is now serious about graphics. Intel has been talking a lot about its upcoming graphics technology called Larrabee that it promises will surpass the best that both AMD/ATI and Nvidia will have on the market in two years. Having been down this path before, describing my feelings as a little skeptical would be an understatement. But Intel is a very capable company and it is executing very well at the moment. However, the first reviews of Intel’s new integrated part are available and, unfortunately, reality isn’t in line with expectations.

Looking at Intel’s competition, Nvidia is off doing something different, focusing on a cure for Cancer, Cystic fibrosis, and Parkinson’s disease; it’s aggressively moving its graphics capability into areas that could prolong life. It is hard to argue that isn’t a good thing.

The ATI division from AMD, which had been a huge drag on the company for much of this year, is suddenly executing very well and seems to be delivering very competitive offerings. Many thought ATI cannot be competitive again, but its recent performance indicates that this concern may be unfounded.

Intel graphics: The hunt for credibility

The first independent review of Intel’s integrated graphics is out and it isn’t promising. Effectively, it indicates that the initial product is below expectations and less capable than similar products from both Nvidia and ATI.

This could be largely due to the fact that it is a brand new part and that the software and drivers aren’t optimized yet. This is not uncommon for a new part. Also, since this is a mobile platform product and Intel generally favors battery life over performance in mobile graphics, this may also be the cause for Intel’s mobile graphics performance falling short. However, Intel promised impressive graphics and, at least initially, that isn’t what the first review is showcasing.

The difficulty for Intel is one of credibility in graphics. As the largest component vendor in the PC market, it comes to the table with a great deal of credibility in most areas. But it has failed to execute on promises and expectations in graphics since the late 90s when it first convinced me that they were serious about this segment. To get developers and OEMs excited about Larrabee, its next generation platform, they first have to demonstrate they can meet the performance expectations they set on current generation offerings.

This initial review indicates there may be a problem with that. Once again this is just one review and later systems may do better, but if credibility is the problem to be solved, this review moved the ball in the wrong direction. Larrabee shows promise, but without credibility, it will be difficult to get backing.

Nvidia saves lives

Nvidia is aggressively responding to the idea that graphics is dead by showcasing the other things that a graphics card can do. While it was easy to get excited about the fact it was helping to make gaming physics go mainstream, it is its effort to cure diseases that scare the hell out of me that I actually find more interesting.

Out of Stanford here in California, the effort is Folding@home and it can be run on a number of machines from a variety of vendors but what makes the Nvidia part interesting is that it reported a 140x performance improvement with GeForce GPUs over the other platforms.

I’m a big fan of gaming and all that, probably way too much for my own good, but I’m even a bigger fan of living and this effort speaks to that. Nvidia has their big analyst event in a few weeks and a bunch of us will likely be reporting from this wonderful event from the floor. I’ll let you know then what wonders they showcase that week.

ATI: Finally executing

ATI has been off its game for awhile and the acquisition by AMD was largely made possible because it was in so much trouble. There was a lot of speculation that ATI was done and would take AMD with it and, don’t get me wrong, AMD has had a tough year this year. However the reviews on its 780G chipset from Tom’s Hardware and AnandTech gave me hope that its new 790GX part would kick butt. In addition, the first early review of the 4870 X2 graphics card is very positive as well.

Since it isn’t even September yet, the battles will only get bloodier. But for a technology that has its heart in gaming, is that really a bad thing?

Rob Enderle is one of the last Inquiry Analysts. Inquiry Analysts are paid to stay up to date on current events and identify trends and either explain the trends or make suggestions, tactical and strategic, on how to best take advantage of them. Currently he provides his services to most of the major technology and media companies.

  • timaahhh
    Ok... Its kinda like your saying the same thing over and over though. Alright, its sorta like your just rephrasing the article again and again. :p
  • Luscious
    If this guy is actually getting paid to write 700-word articles like this, then I want his job! Seriously.
  • fulle
    You got a little carried away with the links. We don't need 1/3 of the article to be in blue.

    Also, did this article say anything we didn't already know? Way to point out the obvious. Of course Intel integrated graphics still suck. Your links for the Nvidia topic to playREACTION are broken btw... The Enthusiast article was trash, giving no numbers, and just basically saying "Yay the 4870 X2 does AA well!". Given the performance of the 4870, all I have to say is "Duh." Worthless.

    I'm starting to get really frustrated with Toms at this point. You guys are turning me into a "hater."
  • Darkstar
    I'm a fan of folding@home but is there any way to claim my kilowatt hours as donations on my taxes? There damn well should be.

    so... toms... not much going on in the world of technology today huh? cause this is full of nothin
  • jkflipflop98
    Wow, you seriously need to retract this garbage off the front of your site before more people see this unprofessional hackjob.
  • JonnyDough
    You got a little carried away with the links. We don't need 1/3 of the article to be in blue.

    Agreed. You would think someone would proof-read the articles and check it after they FTP it, but before they link to it. Even when I was in HS using HTML and Frontpage '98 to make websites I knew to check it before posting. Nothing is worse than having a company see your unfinished work online. Finish and perfect the page, THEN link to it.
  • shovelman
    So you talk about Larrabee and then post a link to a review of an X4500HD motherboard stating that "indicates that the initial product is below expectations and less capable than similar products from both Nvidia and ATI."

    How about you find a review of the product you're actually talking about.

    Oh wait there aren't any, because there's no parts on the market yet. Moron.

    Whomever wrote this is a tard.
  • am i right that you seem to mislead people that the upcoming integrated graphics from intel is larabee?
  • randomizer
    Somebody please edit this article so that the URL at least works, even if you do leave half the article as a link.
  • Darkstar
    oh, cool. Glad you guys read your viewer's comments :) thanks for fixing it up a bit.