Burbank (CA) - Warner Bros has decided to follow in the foot steps of some other movie studios, bringing on-demand video and digitial downloads of future releases the same day they come out on DVD.
Now, however, it will release movies on all major formats, physical or digital, at the same time.
"Taking a customer and moving that person over from rental-physical over moving them to VOD (video on demand) day-and-date is like a 60 to 70 percent margin instead of a 20 to 30," said Time Warner CEO Jeff Bewkes in a New York Times article.
In addition to affecting iTunes and the digital Apple TV store, the move by Warner will make the movies available earlier on digital cable video-on-demand services.
Other studios also have a similar day-and-date set-up, but for many others there is still a leniency to put up digital content before it is released on a physical medium.
Twentieth Century Fox has gone even further into the digital realm, though, offering free digital downloads to consumers who buy certain movies on DVD or Blu-ray Disc.
