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MSI Reportedly Plans Graphics Card Price Increases Due to Ongoing GPU Shortage

MSI RTX 3060 Gaming X Trio
(Image credit: YouTube)

MSI plans to increase the prices of its graphics cards, DigiTimes reported today, as the result of ongoing GPU shortages that it expects to continue throughout 2021.

The report said that MSI chairman Joseph Hsu told investors he expects double-digit growth in graphics card, gaming notebook, and motherboard shipments this year as global demand continues to rise despite the COVID-19 pandemic's abatement.

Unfortunately, that demand has coincided with dwindling GPU supplies from both Nvidia and AMD. Consumers aren't the only ones looking for new graphics cards, either, because cryptocurrency miners are rushing to cash in on the latest crypto boom.

Reports indicated in February that RTX 30 series graphics cards would be in short supply in the first quarter, and Asus confirmed last week that shipments for Nvidia GPUs dropped quarter-over-quarter, which has led to higher graphics card prices.

Hsu reportedly said MSI plans to release new graphics cards in the second quarter despite these shortages. He also predicted that shipping costs would fall as that industry (which includes planes, trains, and... boats) recovers from the pandemic.

That probably won't make it any easier for most people to buy the best graphics cards until Nvidia and AMD increase production, but it could help limit price hikes, and will almost certainly lead to higher profit margins for graphics card makers.

In the meantime, Nvidia has started to resupply its board partners with older GPUs so they can at least offer GTX 1050 Ti and RTX 2060 graphics cards. Using a four-year-old graphics card probably isn't ideal, but hey, it's better than nothing. 

  • Udyr
    MSI thinking:

    After all, Asus did it.
    Why shouldn't I do it?
    Reply
  • spongiemaster
    Udyr said:
    MSI thinking:

    After all, Asus did it.
    Why shouldn't I do it?
    I think they are thinking more along the line of why should scalpers be making more off our cards than we are? Perfectly reasonable question. Considering how few people are able to buy from retailers, this won't affect the end user prices. People aren't going to pay any more on Ebay because a middle man raised prices for the scalpers.
    Reply
  • Udyr
    spongiemaster said:
    Considering how few people are able to buy from retailers, this won't affect the end user prices. People aren't going to pay any more on Ebay because a middle man raised prices for the scalpers.
    Oh yes, they will. Retailers, etailers and scalpers will reflect the manufacturer's price increase to the consumers. It's all win-win for everyone involved, except the end users.
    Reply
  • Sleepy_Hollowed
    The incredible thing is that desktops with these cards are also all sold out. The only way to get one is finding a desktop that costs 4-5K if you can, because those are also selling out.

    Unless It coin tanks for about 6 months, t bugs aren’t getting even a bit better.

    I hope it tanks permanently but that’s just me.
    Reply
  • spongiemaster
    Udyr said:
    Oh yes, they will. Retailers, etailers and scalpers will reflect the manufacturer's price increase to the consumers. It's all win-win for everyone involved, except the end users.
    Ebay reflects the current market value. If $800 cards are going for $1600, then $1600 is the upper limit the market is willing to pay. If MSI increases the price to $900, no one cares that scalpers are going to get $100 less, they aren't going to pay any more than $1600. The only way people are going to pay more than the current inflated prices is if cryptocurrency prices shoot up again.
    Reply
  • Udyr
    spongiemaster said:
    Ebay reflects the current market value. If $800 cards are going for $1600, then $1600 is the upper limit the market is willing to pay. If MSI increases the price to $900, no one cares that scalpers are going to get $100 less, they aren't going to pay any more than $1600. The only way people are going to pay more than the current inflated prices is if cryptocurrency prices shoot up again.
    Ebay is not the only etailer. Amazon, Best Buy, Microcenter... they'll all increase prices.
    Reply
  • bigdragon
    Normally I'd have some sort of angry and outraged reaction. Then I'd follow up about concerns over how this is going to affect PC gaming and future game development. Then cap it off with a mention of how the PC building hobby is being destroyed by GPU vendors.

    Really though, normal gamers can't buy GPUs anymore. Even crappy low-end GPUs are gone. Go ahead MSI, ASUS, Zotac, and friends -- raise those prices. Double them actually. Seriously, do it. We're at the point now where you need a highly optimized bot on AWS just to have a chance to get a GPU, or you have to camp out at the local Microcenter the night before. Zero effort is being put towards matching GPUs with gamers, so if vendors are just going to keep dumping their products on Amazon, Newegg, Best Buy, Microcenter, and so on, then jack up those prices to the extreme. The only people who would hurt from this action are the miners and scalpers.
    Reply
  • spongiemaster
    Udyr said:
    Ebay is not the only etailer. Amazon, Best Buy, Microcenter... they'll all increase prices.
    Correct. You didn't read my post. Normal humans can't buy cards from retailers any more. It's all bots. So the increased prices are only reducing the profit margins of scalpers.
    Reply
  • daworstplaya
    Sleepy_Hollowed said:
    The incredible thing is that desktops with these cards are also all sold out. The only way to get one is finding a desktop that costs 4-5K if you can, because those are also selling out.

    Unless It coin tanks for about 6 months, t bugs aren’t getting even a bit better.

    I hope it tanks permanently but that’s just me.

    I'm with you man, I hope all this Cryptoservers and exchanges get permanent shut down. #EndThePonziScheme
    Reply
  • thepersonwithaface45
    my friend just got his 3080 yesterday from microcenter :oops:
    Reply