The internet is all about freedom of information, but it's also a place of real business these days. Some of the older media are now charging for content behind a pay wall. Much like how newspapers charge readers for personal access to the content, so too are some websites.
Google today launched what it calls One Pass, which is an integrated subscription gateway manager tool that hopes to amalgamate subscriptions through a single login and payment system.
Check out Google's explanation video below:
This could be an alternative to Apple's subscription model, which was revealed yesterday.