Toshiba Launches IBM Cell-based Video Processor For The Blu-ray World

Tokyo (Japan) - There has been been a lot of speculation in regards to what Toshiba will change with its high definition strategy now that HD DVD is officially gone. The Toshiba adventure may have cost the company an estimated $1-billion, but the company is definitely showing signs of the willingness to embrace Blu-ray. Firstly, Toshiba has a joint venture with Samsung which gives Toshiba access to Blu-ray intellectual property. Secondly, there's the Cell processor which has been designed, developed and manufactured in collaboration with Sony. Having been a partners with Sony for years, it wouldn't be difficult for Toshiba to sign on with Blu-ray.

In fact, the Cell processor could play an important role in the HD transition for Toshiba. We were reminded of this fact when Toshiba announced that it completed development of a video processor based on Cell architecture.