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OCZ Transitions Deeper Into Toshiba With New Website, Products

OCZ.com got a facelift, and two new product names emerged as the company transitions deeper into Toshiba. The design changes give us some insight into OCZ future and an exit from the enterprise market. All signs point to closer collaboration and integration.


Toshiba purchased a financially troubled OCZ for $35 Million at the tail end of 2013. After a few years of operating independently, Toshiba has decided to move the company in closer with the global brand. At CES in January, we learned the process was underway but didn't know if the OCZ name would continue. Over the last two weeks, we've seen several changes that include employees receiving new Toshiba email addresses and now a telling public website changeover. It looks like the OCZ name will stay, but the product names move closer to Toshiba's structure.

Love it or hate it, OCZ survived through multiple market downturns and internal turmoil. The company started in Indiana with humble beginnings but soon broke onto the national scene with aggressive performance system memory. Overclocking was taboo and rarely mentioned in the "serious" computing magazines, the dominate media at the time. DRAM proved to be too volatile for many non-fab, single-focus companies. OCZ led the charge to diversify into other markets such as video cards, system cooling components and power supplies--a formula system memory companies like Corsair, Patriot, and others have followed in years since.

The company's greatest success came with the introduction of solid-state drives in 2008. The Core Series was not the first SSD, but history saw this as the first consumer-focused (and consumer-affordable) product. From that point on, OCZ slowly shed other categories from the lineup to focus on flash-based internal and external products.

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Now under Toshiba's control, it looks like OCZ will reduce the number of active offerings and become the high-performance face of a company known mainly as an OEM SSD provider. The new website shows only two active products, the TR150 and VT180. These are rebrands of the Trion 150 and Vector 180. All other consumer SSDs have moved to the legacy category, including those introduced after the Toshiba acquisition, such as the Vertex 460A.

Over the last year, OCZ has shown the next iteration of RevoDrive several times. Historically, the RevoDrive series has served as a high-performance workstation product utilizing commodity SATA-based flash controller technology married with onboard RAID controllers. The Revodrive 400 takes a different shape this round. We recently tested the Toshiba XG3, the NVMe-based high-performance OEM SSD that OCZ will rework to become the new RD400. Note the name change to bring this product inline with OCZ's new product name structure.

The new website design also gives us some insight into OCZ's enterprise product line. All of the enterprise SSDs have been moved to the legacy column, and we suspect this will end the category under OCZ branding. Toshiba has a strong presence in the enterprise and offers some of the highest performing NVMe and SAS SSDs on the market today.

Chris Ramseyer is a Contributing Editor for Tom's Hardware, covering Storage. Follow him on Twitter and Facebook. Follow Tom's Hardware on Twitter, Facebook and Google+.

  • ssdpro
    Looks like OCZ decided to just up and change all warranties again. They also removed all Vertex, the first couple Revodrives, and all Agility from the supported and/or warrantied product list. Even the first Vector is gone, no longer supported. http://ocz.com/us/support/legacy-products and http://ocz.com/us/support/warranty

    They also now deny warranties by TBW: "Warranty is 5 years or the max TBW (total bytes written) per model capacity, whichever occurs first". (see under full specs on page here: http://ocz.com/us/ssd/vt180-ssd#show

    They also changed the "Shieldplus Warranty" to "advanced warranty" and can now offer prorated refunds at their discretion where they used to send new drives. They also previously advertised you only need the serial number, now you need receipts sent with the defective drive. If they don't like the receipt they bill you. http://ocz.com/us/support/advanced-warranty From under warranties "After receipt of new replacement Product, please return to TOSHIBA the Product in accordance with TOSHIBA’s instructions, together with your return the original purchase receipt or a legiable copy. If TOSHIBA determines that a returned product is not subject to a valid warranty claim, TOSHIBA may require you to pay the costs of providing any replacement products or repair services."

    For a company struggling with reputation they sure are making it harder and harder. They up and changed warranties once now they change it again. It could change again next week.
    Reply
  • turkey3_scratch
    Voting up yourself ssdpro? That's looked down upon.
    Reply
  • ssdpro
    I'll give you a +1 for your etiquette tip! I always want to respect the sensitive peculiarities of the internet etiquette patrol.
    Reply
  • kittylitter
    Having been taken to the cleaners by OCZ on a power supply that was replaced twice before the third actually caught on fire,I say no.OCZ deserves to die.
    Reply
  • kunstderfugue
    Reddit's auto-vote-yourself-up seems like a well implemented way to remove the issue of people voting themselves up. That or disallowing it altogether.
    Reply
  • ssdpro
    Exploring that site a little more it does seem more simple than the mess they used to have. Setting aside the warranty changes, I have to point out you must agree to terms they won't let you see. If you log a support request here https://support.ocz.com/customer/portal/emails/new you must tick a box agreeing to a Privacy Policy (hyperlink). However, that hyperlinked privacy policy is a broken link to a Page Not Found page. To log a support request you have to agree to terms they will not let you see. This is not a serious company.
    Reply
  • turkey3_scratch
    17970115 said:
    I'll give you a +1 for your etiquette tip! I always want to respect the sensitive peculiarities of the internet etiquette patrol.

    No problem. I'm glad you are admitting your mistake. :)
    Reply
  • xyriin
    Looks like OCZ decided to just up and change all warranties again. They also removed all Vertex, the first couple Revodrives, and all Agility from the supported and/or warrantied product list. Even the first Vector is gone, no longer supported. http://ocz.com/us/support/legacy-products and http://ocz.com/us/support/warranty

    They also now deny warranties by TBW: "Warranty is 5 years or the max TBW (total bytes written) per model capacity, whichever occurs first". (see under full specs on page here: http://ocz.com/us/ssd/vt180-ssd#show

    They also changed the "Shieldplus Warranty" to "advanced warranty" and can now offer prorated refunds at their discretion where they used to send new drives. They also previously advertised you only need the serial number, now you need receipts sent with the defective drive. If they don't like the receipt they bill you. http://ocz.com/us/support/advanced-warranty From under warranties "After receipt of new replacement Product, please return to TOSHIBA the Product in accordance with TOSHIBA’s instructions, together with your return the original purchase receipt or a legiable copy. If TOSHIBA determines that a returned product is not subject to a valid warranty claim, TOSHIBA may require you to pay the costs of providing any replacement products or repair services."

    For a company struggling with reputation they sure are making it harder and harder. They up and changed warranties once now they change it again. It could change again next week.
    It's not shocking really with regards to the warranties. Toshiba is a real NAND manufacturer with a solid reputation while OCZ had extremely high failure rates for SSDs. No way Toshiba wants to deal with the junk OCZ made and this is their way of avoiding that cash sink. They're only going to warranty products coming out of their quality control and NAND factories.

    All said and done a 5 year warranty is reasonable imo, that's what Samsung offers on their EVO lineup and the 10 year warranty is reserved for the Pro lineup.
    Reply
  • CRamseyer
    The story is clearly evolving as more pieces of the new site come online. I expect we will see a public statement about the changes sometime in the near future. When I stumbled across the site changes several links were 404. I'll have to dive deeper later this week.
    Reply
  • dmylrea
    Too bad the article skipped the part of OCZ history where their product failures were high, but not as high as their egos. Support was literally non-existent with bad attitudes and less-than-forthcoming acknowledgement of widespread issues. That's why PCZ tanked. As they say, you can put lipstick on a pig, but it's still a pig. I've used some Toshiba storage products in the past and have been happy with them...now I will have to think twice whether I am using OCZ or Toshiba.
    Reply