CES 2007: Roadmaster shows programmable license plate frame

Las Vegas (NV) - We checked out Roadmaster's booth at CES today - although it didn't really fit the trend of most other in-car products around the show. While Roadmaster does not have a whole lot of entertainment products, it does have interesting Bluetooth technology devices and rear-view video camera systems. And then there was a programmable license plate frame.

Roadmaster's Bluetooth devices and a programmable license plate ...

Featuring a wireless connection between a stand/visor mountable screen and a miniature camera that can be placed over a license plate, screen sizes are available in 2.5", 3.5", and 5".

Additionally, Roadmaster is working on a unit that can be integrated directly into the rear view mirror, taking up a small part of either the center or either side of the mirror. Powered by the car's cigarette lighter, the unit automatically turns on when the car is put into reverse. The company is also working on bigger, wired models for industrial vehicles like buses and motor homes, we were told.

Wolfgang Gruener
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Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.