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We Interview EFiX Creators: OS X on PC

Tuan: May I play devil’s advocate with you for a second?

Davide: You’re welcomed to!

Tuan: Say I am Apple. I come to you and say: "we understand your business model. However, the fact that you enable users that don’t own Mac hardware to run our operating system, hurts our own hardware Mac sales — It negates the necessity of owning Mac hardware to use an Apple operating system.

How would you respond to that?

Davide: I can respond to that with another question. How many people with a limited edition motherboard, a liquid cooling setup and a hand picked processor for overclocking and low latency DDR2 memory do you know that would buy a Mac?

Tuan: Regardless of the number of those people, you cannot guarantee that those users would NOT buy or consider buying Mac.

Davide: Then we encourage those people to buy a Mac, but our main target is not the typical Mac user. Our target is who would not buy a Mac for a series of reasons.

Tuan: I see. That we can understand. But therein lies some ambiguity because since you cannot fully guarantee that your target audience would never buy a Mac, they then still remain as potential hardware sales losses. Correct?

Davide: That’s what the hardware compatibility list is there for. The EFiX will work only on what we want it to work. This is to limit the users to exactly those that we want to use the module. I’m telling you that our module will as a matter of fact boost [Apple’s] sales too. Because the kind of people we address the product to will not mind buying Apple accessories, software and such, or why not a MacBook Air to compliment their Frankenstein at home on the desk.

Tuan: And you avoid the EULA that prevents Leopard being installed on a PC because then that falls on the hands of the end user.

Davide: We do more than that. We take to court whoever sells our modules bundled with a PC — and we are very aggressive about it. Our distributors sign a contract that prohibits them from selling PCs bundled with our modules.

Tuan: Right, because then they’d be selling a hackintosh of sorts, going the route of Psystar.

Davide: Not only that, they are taking away from Apple, its rightful piece of the market. Apple must have what belongs to them. We want to be for Apple what Iomega or Lacie is to them; someone that goes in their same direction, not someone who challenges or damages them.

Tuan: Okay, back to being myself now. So you’re saying that those who are interested in the EFiX are already interested in buying a legal copy of Leopard.

Davide: Bingo. But they don’t want to spend money on a desktop not addressed to them.

Tuan: This is primarily a concern for many Tom’s Hardware readers. They want to try Leopard but the cost of entry is a barrier that makes no sense to them.

Davide: That’s why we want to go alongside with Apple. It’s not really the amount of cash that is scary. It’s the meaning of it.

Tuan: Explain.

Davide: To one of Tom’s Hardware’s readers for example, an overclocker, modder, spending money for an iMac or Mac Pro is a waste.

Tuan: And the fact is, Apple doesn’t have enough hardware choices for them.

Davide: Exactly.

  • Pricing?! Availability?

    I would hope its priced fairly reasonable considering one would also need to purchase a copy of OSX.

    Look forward to it!

  • cruiseoveride
    Apple must have what belongs to them.
    What the hell does that mean?

    Why PC users want to even imitate Apple is so humiliating.

    And the whole "avoiding the EULA" seems very Napster. And we all know what happened to that. Or when the Florida state wanted to reduce drug abuse, they didnt go around taking drugs from users, instead they went to the supplier and shut them down.

    Why would the "liquid cooled" modder, ever want to run OSX? or Linux even for that matter? None of them would even have i2c drivers for the 101 sensors on the hardware. And needless to say that, the most sophisticated 3D application you will ever run would be the screensaver. It would be like buying a BMW M5 just to listen to the radio. It doesn't make sense.

    Windows users that want to use OSX really need to wake up. Regardless of the lack of 3rd party hardware compatibility, how long are you going to stare at iLife. For each OSX app, there is a thousand more Windows applications, and a million more Linux applications. Yes some smart ass will come in and argue, Quality/Quantity. And if that is your only retort, you deserve to use OSX on a PC.

    Multi-billion dollar companies like IBM dont turn their entire business around to pursue Linux and open source related projects, because they think its "cool". They probably have more people in management analysing growth options in open source, than EFiX and Toms Hardware have in the entire company.

    Linux has always had everything OSX has. And Windows for that matter, haha you cant even have multiple file locks yet! Linux has supported that since day 1 (over 15years ago), just an example to the extent at which Windows is behind. OSX is pretty shitty too, they took an old version of BSD and hacked it to death. The underlying operating system hardly resembles BSD anymore. So if you think a watered down version of BSD, with a body kit, is cool, enjoy. After all ignorance is bliss.

    OSX And Windows are both playing "copy the coolest", When Reebok tried to copy Nike, they lost $100 million in net worth.

    If there does exist a person who "liquid cools" and wants to run OSX on his/her PC, please show us some evidence Mr EFiX.

    Oh and.... Linux rules!
  • chaohsiangchen
    I say that Apple Corporation will sue whoever make and sell EFiX very soon after they find it even remotely popular. Software is protected by both copy-right and patent law. If they can't sue for violating EULA, they will find the other way to sue them into bankruptcy. It is likely that EFiX contain BIOS code from Apple Corporation. Overpriced hardware is the only reason that Apple Corporation's stock price is that high ($131.05 at the moment, down from $154 a month ago).

    Other than that, Apple Corporation can still be a total ass, if they aren't enough already, and issue renewed Leopard update with a hidden BIOS refresh to get around the USB booting device. That refresh might kill any none-Mac mobo running Leopard. And then you need another new version EFiX to deal with it after the mobo returned from RMA, if it's not forced out of business by Apple Corporation at that time. You think it's impossible that Apple Corporation can be a total ass to do that? Then think again. They just released iTune update to Windows with hidden driver update that will cause lock ups and BSOD on Windows Vista 64. The speedy withdraw of that faulty software makes me even more suspicious of Apple Corp.'s motive on the whole event.

    There are cheap macs, such as MacBook with 1GB RAM ($1049 on and Mac Mini. Well, it's "cheap" to people who, according to Sen. John Biden, should pay more tax for patriotism, which I totally agree. I am totally fine with $50 AMD Athlon 4850e and $50 HTPC board that I got from ebay and newegg as my tvpvrtypewritingspreadsheeter. Just try getting cheaper than this, and I might get interested.
  • ilovebarny
    mm i like it. Ive always wanted to try macs but i dont really need a mac. this might provide an alternative.
  • chaohsiangchen
    MadGoatPricing?! Availability? I would hope its priced fairly reasonable considering one would also need to purchase a copy of OSX. Look forward to it!~MG~
    You know that installing OSX on none-Mac, or "not Apple-labeled machines" is direct violation of Apple EULA, right? Like it or not, use it at your own risk.

    I've read from that they will sell this thing for $150 a piece. Windows Vista Ultimate OEM is $178 on newegg, and linux is always for free. So buying this thing plus a copy of Leopard is like paying retail version of Vista Ultimate.
  • bydesign
    Why, it's not all that stable on a Mac and they know what hardware they're working with. I suppose it supports my argument that Apple people aren't productive members of society.
  • BallistaMan
    I'm probably one of the few people here who grew up on a Mac and ended up switching to Windows. Originally it was out of necessity - half of the games I enjoyed couldn't be run on OS7, 8, etc. Now I wouldn't switch back.

    Honestly, as nice as OSX may be, once Apple became popular, everything went downhill. Old Macs were fun because they had their unique quirks. Now that they're the "hip" thing they pretty much lost most of their potential to be the "best" thing.

    As for this little device. I like the concept and I think it'll open up some interesting doors provided Apple doesn't sue it on sight (something which I'm unfortunately expecting), but I doubt *I* will have much use for it. I've used OSX plenty at work, discovered it's not compatible at all with my computing style (who on earth thought that GUI intuitive? Limited maybe...) and that's enough for me.
  • enforcer22
    actualy paying the retail price for vista is about double that, That is the OEM price. Mac OS would be for me like buying something i leave in a box and sit in a shelf somewhere since i cant do a damn thing i want to do with it. Linux for me is almost as bad but at least i wouldnt have to pay for it. So personaly i would rather buy the windows OS since i never have to think "will this do what i want? will the hardware or software i want work on it?" I know im one of the few that looks at $300 knowing im buying this for about 5 years and doesnt see much cost but hey thats logic for ya. Sorry EFix i have a operating system thats stable only crashed when my memory went bad and doesnt requier vary specific hardware that wont run anything i want to run with the quality i want it run at.

    But yeah i see this getting sued out of exsistance really fast though i do like the idea. Booting other os's from a thumb drive to toy around has always been fun.

    To the guy up there boasting about linux you got it backwords. though not entierly true it should be millions of windows apps and thousands of linux apps. One thing you cannot say is either have more programs or more support then windows. and i think you took the artical wrong i believe he said the target isnt the people with the OC'ed fridge cooled pc's since they wouldnt be interested.

    IBM and other companys switched to linux for 2 good reasons. #1 cost of operation. #2 they got sick of microsfts vary limiting licences.
  • I have to disagree with EnFoRceR22, as an engineering student i use computers every day...and i run a whole range of apps, I started using Linux about a month ago and my biggest problem so far has been deciding which app to use, there are just so many of them. Sure windows (which i use for gaming only now) has just as many apps but only a limited selection in each category that are really good. I haven't been using Linux long enough to know the good / bad ratio of apps yet but i'm sure it will be the same as windows a few good ones in each category and they will be the ones i end up using. As for OS X *shrug i don't see the Linux with compiz is better looking and really really stable and super easy to use (i was surprised)
  • crinosil
    Can you say con job?? The EFix are in the mail!!! LOL!!!