Apple's renewed push for Mac gaming relies on its whole ecosystem to attract users

Apple gaming showcase with Mac, iPad, iPhone
(Image credit: Tom's Hardware)
30

Just a few years ago, the idea of gaming on a Mac was a joke among the enthusiast PC community. But I'll give Apple this — it's clearly putting in the work. And while it definitely can't compete with Windows PCs or consoles on its library just yet, Apple does have one trick up its sleeve that I think, in time, may be able to draw a certain type of person to gaming on its platforms: the ecosystem.

At a small showcase, Apple showed me what a few years ago would have been unthinkable: a series of Macs running recent releases and previews of upcoming games, natively on Apple Silicon. It's a huge step that games like Assassin's Creed: Shadows and Frostpunk 2 are set to come day and date with PC, Xbox, and PlayStation releases. (Frostpunk 2 was on display. Assassin's Creed: Shadows was not.) And that's not all — the iPad and iPhone were also playing intensive games, thanks to Apple's shared chip architectures.

Latest Videos FromTom's Hardware
Andrew E. Freedman
Senior Editor

Andrew E. Freedman is a senior editor at Tom's Hardware focusing on laptops, desktops and gaming. He also keeps up with the latest news. A lover of all things gaming and tech, his previous work has shown up in Tom's Guide, Laptop Mag, Kotaku, PCMag and Complex, among others. Follow him on Threads @FreedmanAE and BlueSky @andrewfreedman.net. You can send him tips on Signal: andrewfreedman.01

  • hotaru251
    How do Mac's fair on anti cheats that need kernal access? as iirc even linux has issues w/ those games & those are seemingly going to become mroe common going forward for multiplayer competitive games.
    Reply
  • kealii123
    The new m4 ipad, a freaking tablet with no fan , has significantly better better graphics than any handheld, no matter what iGPU is used. The ipad probably runs at 7 watts, with boosts up to 11 here and there. Meanwhile AMDs 7840U and its 780m iGPU running at over 20 watts is probably only 75% as powerful, if not even further behind. Intels Xe isn't even worth mentioning. Qualcomms X Elite is on par with the 780m for now.

    On the onexplayer Discord I had this big discussion about a single device for work when traveling and gaming. There was this debate about their new X1, with the new AMD processor, an 11 inch tablet with removable controllers and keyboard cover. Its too heavy, thicc, etc to use well as a handheld with controllers attached. If I could game on a 11 inch ipad (and if apple allowed their desktop OS on it) than it would blow any other handheld out of the water performance wise, battery wise, and portability. Its so frustrating that no other manufacturers can keep up with Apple Silicon.
    Reply
  • salgado18
    I think the only one up to the same task is Steam. They already have a huge library, big picture, seamless Proton usage. All they need now is an ARM emulator, to make their games work on Android devices (already possible outside steam). If they pull this off, it would be awesome, lower the Apple proposition, and further take gaming outside Windows.
    Reply
  • baboma
    I selected an ultraportable for my niece last year, when she went off to college. Money wasn't an issue, and she had her choice of any Macbook or PC. She opted for a PC, because she wants to be able to play games. She uses an iPhone. She would be in the target demographic if ever Apple gets its gaming druthers together.

    This piece strikes me as aspirational rather than any showing real, evidentiary trend--basically personal musing from a writer with little demonstrated insights into the gaming industry. The intro of a game porting toolkit does not a gaming ecosystem make.

    I don't follow the Mac gaming scene--what there is of one--as a rule. But it's simple enough to go to r/macgaming for a temperature check. It's barren. Most discussions are about emulated games. For a more quantitative look, one can peruse the AppleGamingWiki's native games list,

    https://www.applegamingwiki.com/wiki/M1_native_compatible_games_list
    There are 299 M1-native out of 1549 games tracked, few of which are current in-vogue games. The writer's mention of the game "Control" is pretty much on point,

    > is coming natively to Mac later this year, five years after the game's initial launch. A bit late, but it's a great game!

    Nowhere in the piece does the author mention any evidence of a groundswell of AAA game devs ready to make an ARM port (other than the lone examples of Assassin's Creed: Shadows and Frostpunk 2). It's just another case of wishful thinking, poorly supported by reality.

    >The work has started, and it's impressive. Apple still has a long way to go. But hopefully, one day, there's a future where PC gamers, Mac gamers, and console gamers are all cross-playing with each other. Wouldn't it be beautiful?

    Yep, "hoping for a beautiful future" pretty sums up the piece.

    This, BTW, is what WoA faces. But WoA has a leg up with Microsoft being a major player in gaming. I expect most if not all future MS games will have an ARM port. Perhaps MS's WoA effort will end up helping Apple's case in gaming, if only for WoA games to run faster in emulation than x86 ones.
    Reply
  • CelicaGT
    I do some light gaming on an M3 Air 16GB/512GB (Stray, FFXIV via XIVonMac, Valheim) and the one thing I notice is a lack of performance consistency. Framerates fluctuate wildly just standing still, in a way they do not on a comparably equipped PC. Of the 3 games I play, Stray runs the best with high and fairly stable frame rate, good frame pacing with a few hitches here and there when panning the camera. FFXIV of course, runs the worst but it's playable at 30ish fps. Useful only for gathering and crafting as there is quite a bit of input latency. Valheim is all over the place, and heats the machine up far more than one might expect with its simple graphics but overall it runs pretty good. I'd say Apple and developers have some work to do still, but I have to say I'm impressed. This is a thin, fanless laptop that can keep pace with a much chunkier, actively cooled Windows laptop using a discrete GPU. I'd estimate the M3 GPU around an RTX3050 equivalent, once it heats up.

    On value, the Mac loses when considering the cost relative to a 3050 laptop at 2K CAD vs 750CAD but when we start mixing iPads into the equation it gets interesting, although if you need a keyboard things start getting skewed again. I expect Apple isn't looking to convert PC gamers but to bring gaming to its existing user base, possibly to spur on some product churn in slow upgraders (and get that sweet, sweet 30% Appstore cut). Considering the price disparity it makes sense. 2K CAD for my M3 Air, and I just picked up a 4060 equipped Dell G15 with an i9, 32GB RAM, and a TB of storage for 1399CAD. Sure it's a chunky monkey but but if gaming is the only metric it's a no brainer.
    Reply
  • coolitic
    Remember when Proton used to work on Mac? And then Mac dropped support for Vulkan and thus Proton?
    Reply
  • Notton
    If apple wants to get serious about gaming, it's going to need to do something about their paltry 128GB storage, 8GB memory starting configuration on macbooks
    Reply
  • Murissokah
    @baboma
    Long but precise analysis. If I am to have a single computer it will be a x86 PC for the forseable future. Probably running Windows. Gaming being one of the reasons, but compatibility in general being the major one.

    Now if I am to have more than one computer the portable one can be whatever. In this case Mac becomes a much more interesting proposition. So does Linux. All this is to support that Mac gaming is not really a factor in that decision, because if it was that would be a no-go.
    Reply
  • ezst036
    coolitic said:
    Remember when Proton used to work on Mac? And then Mac dropped support for Vulkan and thus Proton?
    This is a big issue. Apple is in probably the most prime position of its life to gain market share among gamers considering how many ill choices Microsoft is making, but together with Apple's own ill choices such as no support for Vulkan it pushes people away from both MS and Apple and into at least considering Linux.

    As long as Apple does these three things:

    1) No Vulkan as a first-class citizen/preferring Apple-"Metal". Apple makes game devs lives more complicated with an additional unneeded API.
    2) No video cards. Apple needs a sanely-priced platform that can accept plug-in PCI-E video cards.
    3) Apple is going to have to stop its stalemate with Nvidia.

    Nvidia. Is. Gaming. Full stop.

    Apple has no future in gaming with these three.

    Now that's not to say they can't pull in good numbers from "casual gamers" who are "I already have a Mac or IPhone, so I might as well play a game here or there on it" but that is completely not the same thing as "I want to play games. I want to buy a new great gaming machine. I'm buying a Mac and/or I am buying an IPhone."

    (Next to) Nobody says that last sentence. And where they do, it's IPhone.

    Linux is a better gaming platform than the Mac. It's true. Here's two bits from the article that highlight exactly what I mean.

    Admin said:
    and new debugging tools for shaders in Xcode to help convert them to Metal
    This is the usual arrogance that people are so used to with Apple, and it is absolutely a turn off.

    Do we really believe that Apple couldn't port MacOS and port IOS to run on Vulkan? Really? Apple says, Do it our way. People don't like that.

    The white whale of "run anywhere" points to a Vulkan future if anything, even if DX is the elephant in the living room. That's really the problem. Game devs already have to port many games from DX to Vulkan, now throw Metal into the mix. Wait. What?

    It absolutely does not make any sense at all. Apple being the smallest bit player here, sanity would dictate that they come hat in hand. I see no hats and I see no hands either. It's just the usual arrogance.

    Admin said:

    Quality of life improvements, as long as you're in the ecosystem
    In other words, Apple views gaming as a trap. They do not have a pure "lets have fun" viewpoint like Valve does. Everything Apple is doing is by Apple, for Apple, within Apple, look at the high walls of this garden. It's all inside the garden.

    How many gamers are going to fall for the trap? Not many, I would wager, and not with the other obvious pitfalls mentioned above.

    At the end of the day there is always simply prices. Apple still has to, on the other side, compete with gaming consoles as well. Apple's whole ecosystem is priced to match a cult following of users who are willing to pay more and Apple wants them to pay more, not the actual market as a whole. The IPhone is the most likely winner if anything of these efforts. But the Mac is a non-starter.
    Reply
  • OneMoreUser
    Admin said:
    Apple doesn't have the library that PC gaming offers, but with an ecosystem and a chip architecture shared across platforms, being in the ecosystem can have some benefits.

    Apple's renewed push for Mac gaming relies on its whole ecosystem to attract users : Read more
    Microsoft is a terrible company, but Apple is way worse - no way am I going to be part of that cult. They overprice and they treat their customers and their data as they own them.
    Reply