AMD Introduces New Phenom Flagship Processor

Sunnyvale (CA) - AMD is kicking off the critical third quarter of 2008 with three new quad-core processors - two low-power models and a new high-end version for enthusiast PCs. The company maintains its mainstream pricing strategy and sells its new flagship for just few dollars more than what Intel charges for its entry-level quad-core CPU.

Just in time for the arrival of the graphics division’s new graphics cards, AMD is updating its Phenom X4 processor line. The Phenom X4 9950 Black Edition is the new top-of-the-line model with a clock speed of 2.6 GHz. The processor is rated at a power consumption of 125 watts, which is one level with the Phenom 9850 (2.5 GHz) and the Phenom 9750 (2.4 GHz). As other black Edition processors, the new 9950 comes with AMD’s OverDrive performance tuning utility.

AMD lists the 9950 with a tray-price of $235, which is the same amount the company charges for the 9850 model. Compared to Intel, the 9950 slots in right between the aging Core 2 Quad Q6600 ($224) and Q6700 ($266).

On the low-power side, AMD is now offering the 65 watt Phenom X4 9350e (2.0 GHz) and Phenom X4 9150e (1.8 GHz) processors for $195 and $175, respectively.

It is interesting to note that AMD is launching these new processors not only at a time when the ATI Radeon 4800 series of graphics cards is making its way to consumers, but also the most critical time for AMD during this year: The third quarter is the time for which AMD CEO Hector Ruiz promised to return to profitability. Successful product launches, a strong back-to-school season and improved margins will be important for AMD to achieve this goal. At the current cost level, it is generally estimated that the company will have to reach at least $1.8 billion in revenue get into the black.

Create a new thread in the US News comments forum about this subject
This thread is closed for comments
Comment from the forums
    Your comment
  • bloodymaze
    COME ON AMD! WILL YOU PLEASE MAKE SOME HIGH PERFORMANCE PROCESSORS!!!!!!! --- JEEZ knock intel down on $. HELP THE PEOPLE!!! Lol.... more money in development, less in production perhaps?
  • xx12amanxx
    If it can OC to 3 ghz easy you got my buy!

    Way to go AMD at least your moving forward!
  • terror112
    I just want to see AMD pull another revolution in processor technology. That's what they always have needed. They always lost the Die-shrink race with Intel. Instead of just relying on die-shrinks they should do what they did before, innovation. The on-die memory controller, Hyper transport, 64bit, dual core, hell they have really done great things and I hope they would be able to pull something off that hasn't been done before. I believe It would be possible for AMD to infuse The flexibility of the x86 processor with the raw processing power of the GPU. I know they are already trying to do that, but they are only putting the GPU onto the same die as the CPU, which is pretty much what integrated graphics is doing. Could it be possible that they could design a processor that has processing capabilities relative to a GPU, but still complies with the X86 standard? or even make a new standard?