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Apple Pulls Genius Bar TV Spots from YouTube, Apple Site

During the Olympics opening ceremony, Apple debuted three new commercials advertising its Genius Bar. The ads represented the first time Apple had every advertised the Genius Bar or the folks that run it in a television ad. Apple only ran these ads for a short time. When they stopped appearing on our TVs, Apple explained that they were intended only for a 'first run' during the Olympics. However, it seems there may be another reason for ditching the ads so early on.

MacRumors reports that Apple has actually pulled the ads in question from YouTube and removed them from its own website. As MacRumors points out, though Apple does tend to remove older videos from Apple.com and YouTube, commercials tend to stay on the site for quite a while before that happens. Case in point: There are videos dating back to 2010 still on the Cupertino-based company's YouTube channel.

The Genius ads weren't exactly well received when they first aired. Some felt the ads weren't accurate representations of the kinds of questions the folks working at the Genius Bar deal with (instead suggesting that the questions in the video are better suited to one of Apple's one-on-one learning sessions). Others felt the ads made Apple customers look stupid or that they were just a bit too cheesy. Former Apple ad man Ken Segall said he was shocked when he saw the TV spots.

"I honestly can’t remember a single Apple campaign that's been received so poorly," he said of the ads. Of course, not everyone disliked the ads, but the removal of the videos makes it seems as though Apple has taken the criticism to heart.

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  • Kamab
    Genius is just a little strong of a word for a college freshman who knows less about macs (let alone computers) than I do.
    Reply
  • freggo
    Maybe Apple realized that having a "Genius Bar" may give the impression that you need to be a Genius to be able to use their products.
    Reply
  • ricdiculus
    Others felt the ads made Apple customers look stupid

    Hahahaha! Perfect.
    Reply
  • ddpruitt
    Apple taking criticism to heart???
    What's going to happen next? They stop suing people for stealing the designs they stole?
    Reply
  • vistaofdoom
    KamabGenius is just a little strong of a word for a college freshman who knows less about macs (let alone computers) than I do.freggoMaybe Apple realized that having a "Genius Bar" may give the impression that you need to be a Genius to be able to use their products.
    Only shows that a genious(idiot) is needed to support the real i-Diot users.



    Reply
  • boogalooelectric
    The commercial where the guy did not even know if he had a Mac or not and the 'genius' corrects him was outright insulting to consumers. I found it to be in bad taste, and if I were an Idisciple I would have been greatly offended.
    Reply
  • kcorp2003
    Someone should reupload it.

    edit: I just downloaded all 3 of the ads. going to use this against them in the future.
    Reply
  • Apple advertising only works when they are condescending toward non mac users.
    Reply
  • hate machine
    While i understand the point was about the Genius bar being available for you for whatever... the ads were poorly done and could be misconstrued as easy as someone's recent comments about legitimate rape.
    Reply
  • house70
    ddpruittApple taking criticism to heart???What's going to happen next? They stop suing people for stealing the designs they stole?Nah, don't take it like that. It's just damage control.
    Besides, what heart?...
    Reply