Dell Restructures Divisions, Ditches the Geography

It looks like the news of restructuring and reorganizing isn’t restricted to Microsoft or Lenovo. Reports say that Dell has adjusted its divisions to focus on who they’re selling to rather than where the customers are.

PC World reports that, rather than having divisions that focus on geographic departments, the company will be focusing on enterprise, small to medium businesses and the public. Dell spokesman David Frink said that the move will bring Dell closer to its customers.

"We have laid the foundation for the transition from a global business that's run regionally to businesses that are really globally organized," Chairman and CEO Michael Dell said in a statement. "Customer requirements are increasingly being defined by how they use technology rather than where they use it." 

While this seems like a healthier, happier approach to cutting back on costs, you’d be wrong if you thought there was no underlying stench of layoffs. According to PC World, Dell didn’t say anything about changes in the size of its workforce, but Frink said the company is always looking for ways to improve its cost structure. Joy.

Check out PC World for more.

  • afrobacon
    Gotta love their PR department...
  • davidgbailey
    Dude, I'm so high right now, I just smoked a Dell.
  • curnel_D
    If only we were lucky enough for dell to go out of buisness. You could think in the mindset about all those loosing their jobs, but think of the same increase when the market expands to swallow up the part that they leave wide open.
  • dextermat
    Remember, if you buy dell, you'll be stuck with ptoblems,

    Their success stories: Cut in costumer support and put low quality parts in our computers; that way well make money
  • jrnyfan
    To each his own, I have a 1530 XPS laptop that I absolutely love and have had no problems with a little over a year into it.
  • Gryphyn
    I also have a 1530 XPS laptop, and it is working beautifully. Have an Inspiron 1100 that has been working wonderfully for 5 years or so. I can't remember when I originally bought it.

    EVERY manufacturer is putting low cost parts in their machines. I have seen two identical Dell computers in every way behave completely different over time. One will have repeated problems with parts, the other will never have a problem.

    You'll see this with every manufacturer. Not just Dell, or HP, or whoever. I use Dell because overall I like their style and features for the price. I don't use other companies for this reason. But for the most part, I can't recommend one computer manufacturer over another anymore, because when you see a large enough set of computers over time, they all behave the same way.

    Take a look at the features, at the styling, and at the price. If you like how it looks, and what you're getting for the price, you'll do fine. Maybe you'll be the unlucky one with a faulty part. Most likely you won't.