"It's not the first entry for Microsoft. They do this about once a year," Schmidt told the Fox Business Network earlier in the week. "I don't think Bing's arrival has changed what we're doing. We are about search, we're about making things enormously successful, by virtue of innovation."
It’s true that, over the years, Microsoft has had a number of redesigns and brand changes for its search engine. Since the launch in 1998, we’ve seen MSN Search, Windows Live Search, Live Search and now Bing. However, Microsoft seems determined to push Bing as a “decision making engine” as opposed to a search engine similar to past endeavors, and Google’s Schmidt seems to believe that that alone will stop Bing from overtaking Google.
"Google is about getting all the information and organizing it. Yahoo has a different strategy. We think ultimately Bing will evolve to a different strategy as well."
Do you think Bing could pose a significant threat to Google or Yahoo? Let us know what you think of Microsoft’s new decision making engine in the comments below.