EA Wants Star Wars: TOR To Thrive 10 Years

During the UBS Annual Media and Communications Conference in New York, EA CFO Eric Brown indicated that the company is looking to keep Star Wars: The Old Republic around for at least ten years.

"Our assumptions for break-even and profitability are not seven digit subscribers," he told the audience. "We think we can run and operate a very successful and profitable MMO at different levels. The key thing here is to really perfect the product. We're shooting for an extremely high quality game experience."

"We view this as a 10 year opportunity," he added.

While that sounds like a very long lifespan for a MMOG, just keep in mind that SOE's EverQuest--launched back in March 1999--is still up and running. Funcom's sci-fi-themed MMORPG Anarchy Online still has paying subscribers as well, launched for the PC back in June 2001.

The problem EA will face is publishing a new Star Wars-themed MMOG in a post-World of WarCraft era. Then again, BioWare is highly capable to tackling Blizzard's MMORPG head-on (sorry Tuan, it's true).

Last week Brown announced during the Credit Suisse 2010 Technology Conference that Star Wars: The Old Republic would launch during EA's 2012 fiscal year which begins April 2011. While the new schedule doesn't conflict with a previous forecast of Spring 2011, it does eliminate any rumors that the MMOG will appear in Q1 2011.

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  • braneman
    if it makes it past its first year with a good playerbase, it just might.
  • skit75
    SWG launched in mid 2003 if I recall correctly. There was a server merge done just over a year ago but, it still has a decent(not relative to WoW) subscriber base considering all the options available out there.
    I think 10 years is a little too optimistic but, then again, I never thought I would still be playing SWG going into 2011 either.
  • molo9000
    Even World War 2 Online, a MMO game nobody has ever even heard of, has survived for 9.5 years and is still in development and has enough paying subscribers to keep Cornered Rat Software alive.