Tablets definitely changed the way we consume content, and the one that really kickstarted the craze for these touchscreen slates was Apple's iPad. Many publications prepared tablet-specific (or iPad-specific) versions of their magazines or newspapers, hoping an attractive app would help in their quest to squeeze revenue out of digital content. However, News Corp had a different idea. About a year after the original iPad was launched, the company launched 'The Daily,' an iPad-only newspaper that would be delivered right to subscribers' devices for a subscription fee.
The Daily eventually made its way to Android, becoming available for the Galaxy Tab, but it seems the expansion to support Google's Android platform hasn't helped subscriptions. The publication only ever garnered 100,000 subscriptions and News Corp this week revealed that it was shutting the newspaper down. The Verge cites News Corp's Rupert Murdoch as saying they couldn't find a big enough audience fast enough to convince them it was a sustainable business model.
Some of The Daily's staff will apparently be moved over to The New York Post, though it's not clear how many will be moving and how many will be let go. In an email obtained by Talking Points Memo and reprinted on the Verge, News Corp says the app will cease publishing on December 15 with a farewell issue.
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I heard this yesterday apparently (from wherever Phillip Defranco got these numbers), they were losing 30 million a year.
At any rate business is survival of the fittest. If the dinosaurs can't keep up they'll go extinct.
An iPad is able to accommodate many apps. Even at a meager $5 a piece, one can easily spend >$100 on apps if one find they are fun, essential or just pretty. And customers pay close attention to such cost, sooner or later. The strategy is to price your apps low and reach as many as you can. Ensure your customers that they don't have to pay much for good solid apps, so that you can keep your customers as long as they keep their iPads.
The same thing goes for new apps; they will not be viewed as traditional media. Pricing them as such is self-detroying.