According to company president Chewei Lin, ASMedia Technology is currently developing USB 3.5 host and device controller chips that will be available in 2014. These chips will offer speeds of up to 10 Gb/s at a much more affordable price than Intel’s Thunderbolt. Lin added that "USB 3.5 controller chips will have more opportunities in the market, especially for SSD applications."
Additionally, ASMedia’s 3rd Generation USB 3.0 to SATA ASM1153 chip has been officially verified by USB-IF. The company will begin delivering samples in Q3 2013 and will be manufactured by TSMC using an 85 nm process.