Apple's first personal computers based on its next-generation M3 system-on-chip may be unveiled as early as this October, according to Bloomberg's Mark Gurman, who tends to have accurate information from Apple's supply chain. If Apple follows its traditional launch patterns, it makes sense to expect the company to reveal inexpensive M3-based laptops and desktops first. Yet, this is speculation at this point.
Apple has scheduled a launch event in October, and based on past history, the company is set to introduce new Macs there, Bloomberg asserts. Given that Apple has just released numerous new Macs based on M2 Ultra and M2 Max system-on-chips, it is unlikely that the company will refresh its Mac Studio or even MacBook Pro with any new SoCs. Therefore, the company may well introduce new MacBook Air 13, Mac Mini, MacBook Pro 13, or even iMac (which has not yet gotten an M2 treatment) powered by shiny new M3 SoCs.
Of course, the assumption about the M3 arrival this October could be entirely wrong. Instead, Apple could release an all-new iMac lineup based on M2, M2 Pro, and M2 Ultra SoCs. Yet, being a notebook-centric company, Apple could be more inclined to update its 13-inch laptops with a new SoC.
An avid reader would probably ask what to expect from Apple's M3, which is rumored to be made on TSMC's N3 (3nm-class) fabrication technology that promises higher performance efficiency and higher transistor density compared to TSMC's N5P production node used for M2. At this point, it is hard to guess the exact improvements, but the company has a number of options, including increased general-purpose core count, enhanced GPU, and additional accelerators, just to name a few.
Keep in mind that the information comes from an unofficial source, and plans tend to change, so while it is logical to expect the arrival of Apple's first M3 machines about 1.5 years after the first M2-based products, it remains to be seen what Apple has to show in October.
