EVGA introduced a new way to convince you to buy its products: the DIY Configurator, a tool that helps you pick some components, bundle them up, and get a discount on the whole package. The tool is unlikely to convince many enthusiasts to stop hunting for the best products and prices elsewhere, but it could help for EVGA fans put together an EVGA-centric build.
The DIY Configurator requires you to select your graphics card, case, and power supply. You can also choose to order a motherboard, cooling solution, mouse, or SLI bridge. All of those parts will, of course, be made by EVGA. That's enough to get your rig started, but you're going to have to buy your CPU, memory, storage, monitor, and keyboard elsewhere.
The value, though, comes from guidance and discounts. As you pick the EVGA products you want, the DIY Configurator will automatically prevent you from choosing parts that aren't compatible with each other, and once you've decided on your graphics card, case, and PSU, it offers a discount on the bundle.
Choosing the GTX 1080 Ti SC2 Gaming card, for example, will make the DIY Configurator rule out the Hadron Hydro mini-ITX case. That makes it easy to avoid a mistake that can mean the difference between assembling your system right away and having to wait for a new case to arrive. The discount is also supposed to ensure you'll pay as little as possible. We were shown a $165 discount on that card, a DG-87 case, and the SuperNOVA 650 P2 PSU, which dropped the total price of the trio from $1,100 to $935. The same parts would cost $1,113 on Newegg, so in this case it would make sense to buy from EVGA.
That's assuming you want to buy a bunch of EVGA parts, however. Fancy a different graphics card? That's going to be a no-go. Want another manufacturer's case? Nuh-uh. The DIY Configurator effectively asks you to choose between its blend of savings and convenience or the freedom you have when you buy parts from other sellers. That could be tempting for some people, but others are likely to find it a little too limiting.
EVGA's also made sure you can't buy a bundle via the DIY Configurator, return whatever component you don't like, and keep the discount. "Once purchased, individual components may not be returned for a refund," EVGA said on the DIY Configurator website. "DIY bundles will not be refunded in whole or in part if a price change occurs after purchase. In accordance with EVGA's Store Terms, DIY bundles may only be returned for a refund after requesting and receiving an RMA, and all individual components of the DIY bundle are returned to EVGA."
Still, there's bound to be a market for something like the DIY Configurator. Offerings like this seem to be increasingly popular--just look at the BLD service NZXT announced earlier this month. BLD differs from the DIY Configurator in that it offers products from a variety of manufacturers (with the natural exception of the cases), but the overall goal of lowering the barriers of entry for wannabe PC-builders is pretty much the same. Maybe that will eventually result in more people wanting to build their own PCs instead of buying a manufacturer's pre-made system.
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Nathaniel Mott is a freelance news and features writer for Tom's Hardware US, covering breaking news, security, and the silliest aspects of the tech industry.
Interesting but I think services like PC Part Picker offer better flexibility in the process. The only thing missing with that service, honestly, is explanations for some items in a PC build so that people attempting to build their first PC can learn what goes where, why, and how.Reply
I just ran a test of what I would have purchased (GTX 1070 and an 850W G3 PSU). You have to buy a minimum of three items to qualify for the kit discount. But not only that, the video card choices are minimal, at least for the 1070. They only offer three models when they have 12 of them in the product lineup. They forced me to also buy a case as the third item in the bundle. I couldn't pick a cheaper component like a peripheral. So the pricing and discount would be as follows:Reply
EVGA GeForce GTX 1070 FTW GAMING, 08G-P4-6276-KR, 8GB GDDR5, ACX 3.0 & RGB LED
EVGA DG-87 Full Tower, K-Boost, Hardware Fan Controller, w/Window, Gaming Case 100-E1-1236-K0
EVGA SuperNOVA 850 G3, 80 Plus Gold 850W, Fully Modular, Eco Mode with New HDB Fan, 10 Year Warranty, Includes Power ON Self Tester, Compact 150mm Size, Power Supply 220-G3-0850-X1
The same items cost $800 on NewEgg + $15 shipping. No sales tax however, and I know EVGA charges it. I did not get their shipping charges. So this *may* turn out to be a deal for someone who definitely wants specific EVGA items. I'd have liked to have seen a minimum of two (big ticket) items to bundle, not three.
Wouldn't surprise me if they took their inspiration from PCPartPicker, at least in part.Reply
Again no Silent PC options!Reply