Brand LCD-TV makers are offering more aggressive prices for their products in North America amid a traditionally strong season and support from panel makers, with prices for 40" and 42" models competing more fiercely than before. Prices for Philips-branded 42" LCD TVs have dropped to $1700 at Costco's website, while LG Electronics (LGE) is promoting its 42" LCD TVs at $2000 at BestBuy.
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