Prices for 37" LCD TVs may fall below $1000 by year-end

Prices for low-end 37" LCD TVs may fall below $1,000 before year-end and the 37" segment will see its share rise significantly throughout the period, according to Hsiung Hui, executive vice president of AU Optronics (AUO), who spoke at a recent investors conference.

Prices for LCD TVs have not fallen at the same pace as that of LCD TV panels in the first half of this year since it takes around one quarter for the end product to reflect the price reduction at the panel end, Hsiung said.

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