Microsoft Has a New Tagline: "Be What's Next"

Some companies use slogans or taglines as a way for the consumer to quickly get a message about what the company does, or what its attitude is. For a while, Apple's was "Think Different."

What about Microsoft? It's been revealed today that Microsoft will be adopting the tagline: "Be What's Next."

To us, it's a rather ambiguous tagline (but not so much as the Xbox 360's "Jump In"), though it does conjure some kind of forward-thinking attitude. Those of us who already know what a company such as Microsoft is all about likely won't be swayed one way or another through a tagline.

What do you make of it? Do you think this is a better one than the former "Life Without Walls" tagline?

Maybe someone in marketing realized that you can't have Windows without walls. (And Jane just quipped, "You can't easily plug in your computer without a wall either.")

(Source: Engadget.)

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  • _Cubase_
    Well, anything to blow jobs out of the water... wait, read that again?
  • megahustler
    It should be "Microsoft: The next one will be better - we promise!*"
    (* This does not constitute an actual, legally binding, promise.)
  • Other Comments
  • cheepstuff
    so generic...
    if I spent my time evaluating every company logo I came across I think I'd go insane.
  • megajynx
    Be whats next? Microsoft has done everything recently BUT that.
  • adikos
    with microsoft its better to "Wait to be whats next" cause we know its gonna be buggy out the gate :)

    not that other companies are much better.