New Intel "Core Ultra 7" CPU Benchmark Spotted

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A new PugetBench result shared by @Benchleaks on Twitter has revealed yet another Meteor Lake processor with Intel's new "Core Ultra" branding. This time the new naming scheme was seen on a mysterious new chip called the Intel Core Ultra 7 1003H. 

We were introduced to Intel's new naming system a month ago, when Intel told us it would be rebranding in preparation for the upcoming Meteor Lake launch. Intel didn't officially say the new branding meant adding "Ultra" to the name, but we also saw an Ashes of Singularity listing showing a Meteor Lake processor called the Core Ultra 5 1003H — suggesting this was the re-branding Intel was referring to. 

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Aaron Klotz
Contributing Writer

Aaron Klotz is a contributing writer for Tom’s Hardware, covering news related to computer hardware such as CPUs, and graphics cards.

  • cyrusfox
    Will the name match the performance? I prefer the simple Core with out modifiers, but if there is a huge battery/power difference maybe warranted? I liked how they came back from the ugly Ice/Tiger lake naming (Adding a G1/G4/G7 graphic modifier).

    You shouldn't need a decoder ring to understand what a product generation and performance class is. Less is more
    Reply
  • hotaru251
    did they just ditch the # for a word?
    Reply
  • Yes, they just dropped the "i" letter for Ultra. This new naming/branding idea is super confusing for the end user though.

    I think the upcoming chips will be divided into three major categories (just my prediction, so it doesn't make much sense for now):
    Intel Core 3/5/7 (maybe they can divide this into pro/max variants ?)
    Intel Core Ultra 3/5/7
    Intel Core Extreme 3/5/7So the low-end CPUs, like the non-K offerings, might be stacked into the base Core lineup/number 1. Non-K pro/max ? And then the Ultra chips will be designed for a more high-end audience and mainstream gamers, who want the best performance from their setups.

    Lastly, the Extreme lineup, on the other hand, could be designed for overclockers/enthusiasts ? /end of prediction.
    Reply
  • King_V
    I'm holding out for the Core SuperUltraMegaExtremeDeluxe™!

    Also, that was my idea, so if Intel uses it, I'm suing! :LOL:
    Reply
  • RichardtST
    Instead of spending hundreds of millions of dollars on a marketing company to come up with a new naming idea this dumb, they could have just given the money to me. I'm really good at stupid ideas.... Just sayin'...
    Reply
  • thestryker
    I keep hoping this stuff is either a fever dream or someone messing with naming in benchmarks because it makes no sense. Intel could use a streamline in naming just because of how they've shifted mobile naming, but this is not the way to do it.
    Reply
  • bdcrlsn
    I would love a return of the Extreme moniker, but maybe that's just wishful thinking.
    Reply
  • JamesJones44
    thestryker said:
    I keep hoping this stuff is either a fever dream or someone messing with naming in benchmarks because it makes no sense. Intel could use a streamline in naming just because of how they've shifted mobile naming, but this is not the way to do it.
    They are just following Apple's naming convention (<no buz name>, pro, max, ultra), only with way more complication because it's Intel.
    Reply
  • thestryker
    JamesJones44 said:
    They are just following Apple's naming convention (<no buz name>, pro, max, ultra), only with way more complication because it's Intel.
    I think you're right about the mimicking Apple with the naming convention, and due to SKU count they don't have a choice but to make it complicated.

    While desktop is typically pretty straightforward I've never quite grasped why they have such a problem with mobile naming. They've mostly got the right idea, but they need to pick either 4 digit or 5 digit as their choice and stick with it. I'd say they could identify number of P/E in the naming, but I have a feeling cores aren't going to be that simple going forward.
    Reply