Super Flower Entering North America PC Power Supply Market

Super Flower is one of the best PSU OEMs nowadays, and thanks to its designs, EVGA managed to become highly popular in the PSU market, especially in the US. Nonetheless, nothing good lasts forever, so for reasons unknown to us, EVGA decided to break its close cooperation with Super Flower, and this gave the option to the latter to start selling in the US market. So far, it seems that there was an agreement between EVGA and Super Flower prohibiting the presence of the OEM's brand in the US.

For those of you not being familiar with Super Flower and its products since it hasn't had a presence in the US market so far, all members of the EVGA G2, G3, P2, and T2 lines were manufactured by Super Flower and were among the best PSUs in their respective categories.

(Image credit: Tom's Hardware)

According to Super Flower's PR manager, the Leadex Titanium, Leadex III, and Leadex Platinum SE lines will be available in March, followed by Leadex III ARGB and ARGB Pro in April. Unfortunately, we don't have any pricing information to share.

Besides the news on the US market entry, Super Flower also informed us that it will exhibit and display four new series with a total of 16 models during Computex. Those new models will be available within 2020.

You can find detailed information, including efficiency and noise output data, on all popular Super Flower models, in the Cybenetics database

Contributing Editor

Aris Mpitziopoulos is a Contributing Editor at Tom's Hardware US, covering PSUs.

  • digitalgriffin
    I noticed the same thing happen to Seasonic. At one point they were the OEM and #1 provider of high end PSU's to many vendors.

    I wonder if it's because Super Flower got too pricey or that there was a risk of lack of differentiation.
  • Aris_Mp
    Seasonic is still highly popular as an OEM. About Super Flower the problem with EVGA is the high prices in the US, due to the new tariffs in everything made in China.
  • Darkbreeze
    Yes, but EVERY brand, whether a manufacturer or not, is having to pay those tariffs so you would not think this is something that would affect only EVGA, or EVGA to a greater extent than anybody else.

    After all, ALL of them are imported from China. Far as I know, all of the manufacturing facilities, even for Super Flower and Seasonic, and everybody else, are all in China. Based on discussions and commentary from Jon Gerow it seems to me that all manufacturing across the board is done in China. I'm unaware of there being ANY major US based power supply manufacturing right now. Am I mistaken in that belief?
  • JonnyDough
    Try going to their website? Firefox blocks the site for phishing attempts. Maybe it's because Taiwan is doing dirty deeds with their Chinese neighbor to the north these days...a lot of things like fake honey made from corn syrup, etc route through Taiwan and enter American markets.
  • Darkbreeze
    I use Firefox, and Ublock Origin, and I have no problem visiting their site at all. Super Flower is one of the largest PSU manufacturers out there, I'm quite sure the last thing they are interested in doing is phishing from their website. Unsubstantiated tin foil situation, or something.