SSDs in Laptops and Desktops Cost Too Damn Much

SSD
(Image credit: Tom's Hardware)

Boot drives rarely get the attention they deserve. The type and capacity of your C: drive significantly affects how fast your system boots, how quickly your programs load, and how long you have to spend tapping your toe before you can actually get your game on.

It’s where all your programs get installed and files get downloaded by default, making your boot drive a huge potential bottleneck for everything you do in your operating system. So why are the boot drives on most modern PCs still so small? To be fair, plummeting solid-state drive (SSD) prices have now thankfully relegated the near-tortuous experience of a spinning-platter boot drive to the past. 

Just how far have SSD prices fallen? Intel’s X25-m launched at $595 for the 80GB model in 2008. For roughly a third of that price ($209) a decade later, I bought a Crucial MX500 drive with 25 times that Intel drive’s capacity (2TB). And since then, prices have continued to crater, to the point that some of the more affordable 4TB M.2 SSDs often hover just above the $200 mark.

But even on premium laptops and gaming rigs today, system sellers (be they boutique builders or big-name PC makers) often seem out of touch with the realities of modern pricing and storage needs.

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Matt Safford
Managing Editor

After a rough start with the Mattel Aquarius as a child, Matt built his first PC in the late 1990s and ventured into mild PC modding in the early 2000s. He’s spent the last 15 years covering emerging technology for Smithsonian, Popular Science, and Consumer Reports, while testing components and PCs for Computer Shopper, PCMag and Digital Trends.

  • bit_user
    For example, Dell
    Yup. At work, we just bought new Dell desktop machines for our team. After looking at their storage options, we opted to take their lowest-spec option and add storage via aftermarket parts. Not only were their larger SSDs overpriced, but they maxed out at just 2 TB and we wanted 4 TB.

    Another weird thing about Dell is just how long it took to be able to order a Precision workstation with an i9 Alder Lake CPU. Until earlier this year, the highest they went were i7's. Probably a market segmentation tactic, trying to push people into higher-end workstations. That said, you can sometimes arrange a custom configuration by calling their sales people, beyond what's configurable on their website.
    Reply
  • RichardtST
    Dell for sure. I just built a pair of 5950X 64GB RAM 5TB monsters each for less than the price of what they wanted for a 4TB NVME. I just smiled and will happily use that as my excuse to keep on building... (I build our company machines because its cheaper and they are more reliable). But they charge that nonsense because 99.9% of the population has no clue and probably doesn't want to. To us Tom's readers its just silly, of course.
    Reply
  • DavidLejdar
    Basically, I agree. For my self-build, I am doing it a bit differently though. My "boot drive" is only 1 TB, a KINGSTON SNV2S1000G in a chipset M.2 slot, with the OS, browser, game launcher clients, and some other software on it. And then there is a faster 2TB NVMe with nothing but a number of games on it. And a 2TB SATA SSD (and two more M.2 slots left). Not sure if it is more efficient to have OS data and gaming data on two separate drives. But it works fine for me, in particular as my more expensive NVMe is idle most of the time, which I assume helps in not wearing it down too fast (my boot drive still is at 100% too though, after half a year).

    But yeah, only 1TB in total for everything, including for the Pagefile when a system comes with limited RAM, difficult to imagine how that is supposed to work out when one does more than to just browse some websites.
    Reply
  • gg83
    Its always been like this I think. I would always buy the lower ram and storage option as long as I could upgrade it myself.
    Reply
  • ikjadoon
    HP has reasonable SSD pricing, esp. for PCIe 4.0 SSDs: 512 GB → 2 TB is +$190, which is only $100-ish over retail.

    Microsoft, on the other hand, likes to bleed people dry, even worse than Dell and Apple.
    Reply
  • PEnns
    They are all hell bent on fleecing their customers. (maybe there are exceptions, but I have yet to see one)

    Because they think, and they are correct 90% of the time, their customers will pay anything for an upgrade (a cool $100+ to go from 500 to 1 TB!), due to apathy, ignorance or laziness.

    And it doesn't help either when many techie websites list their weekly / monthly / quarterly BS of "Best Laptop blabla..." which includes a pathetic 256 Gig or even a 128 for boot drive & storage!
    Reply
  • Darkoverlordofdata
    And how many people actually need that much storage space? When the 1TB hard drive in my Dell died, I replaced it with a cheap 250 gb ssd. After installing linux, all my software and vm and images, I still have 100 gb free. I will never use all 250 gb.
    Reply
  • TechieTwo
    It's a lot like buying a car - They charge whatever they believe the traffic will bear. $3000 for a navigation system that is inferior to a $300 portable Nav is pretty outrageous but common. It boost the ASP and profit margins significantly. It's no different with PCs or laptops.

    Most consumers are not technically savy enough to change SSDs or DRAM so they pay the price if they really desire the increased capacities. Most consumers that use a PC for work do not need large drives nor lots of DRAM but for those that do there are pricey options.
    Reply
  • Alvar "Miles" Udell
    Same principle behind Samsung selling us a 990 Pro 1TB for $100 and then charging $100 per 128GB in a Galaxy phone or tablet.
    Reply
  • zipspyder
    ikjadoon said:
    HP has reasonable SSD pricing, esp. for PCIe 4.0 SSDs: 512 GB → 2 TB is +$190, which is only $100-ish over retail.

    Microsoft, on the other hand, likes to bleed people dry, even worse than Dell and Apple.

    Except if that is an upgrade, i.e., the 512GB is already included in the cost of the laptop you are basically paying $100 to add 490GB and not in addition too.
    Reply