Intel's B570/B580 Battlemage and AMD Navi 44 RDNA 4 GPUs reportedly keep pace with the RTX 4060 Ti — AMD and Intel vie to capture the budget GPU market

Arc A770
(Image credit: Intel)
Latest Videos FromTom's Hardware
Hassam Nasir
Contributing Writer

Hassam Nasir is a die-hard hardware enthusiast with years of experience as a tech editor and writer, focusing on detailed CPU comparisons and general hardware news. When he’s not working, you’ll find him bending tubes for his ever-evolving custom water-loop gaming rig or benchmarking the latest CPUs and GPUs just for fun.

  • rluker5
    So would that put the B770 above the 4070ti?
    $350-$400 for a 2 slot one of those sounds pretty nice.
    Reply
  • Gururu
    Matching rasterization is fine, but can the new cards do better RT, AI or other new stuff better?
    Reply
  • 009Blastoise
    Gururu said:
    Matching rasterization is fine, but can the new cards do better RT, AI or other new stuff better?
    The thing about AI is that Nvidia has captured the market right now with their CUDA framework. Even if AMD has something better, they don't have the interfacing capabilities to match. I think they are working on that though, but it will take time.
    Reply
  • The Historical Fidelity
    Logically, it does not make sense what AMD is doing. Okay so their Navi 44 chip can outperform a $400 4060 Ti, okay well, the 5060 will likely beat a 4060 Ti, and if Nvidia sees what AMD is doing, they will price the 5060 to a point where all of Nvidia’s proprietary value-adds will make the 5060 a no-brainer choice. AMD will have to price their Navi 44 with little to no margin to gain market share like they want.
    Reply
  • bit_user
    The Historical Fidelity said:
    Logically, it does not make sense what AMD is doing. Okay so their Navi 44 chip can outperform a $400 4060 Ti, okay well, the 5060 will likely beat a 4060 Ti, and if Nvidia sees what AMD is doing, they will price the 5060 to a point where all of Nvidia’s proprietary value-adds will make the 5060 a no-brainer choice. AMD will have to price their Navi 44 with little to no margin to gain market share like they want.
    You seem to be implying that Nvidia has an intrinsic cost advantage vs. AMD. Is that truly what you believe and why? If there's no intrinsic cost advantage, then AMD can price more aggressively and still have margins (though perhaps smaller) intact.

    Apart from that, even if AMD's graphics business is less profitable, continuing to develop their GPUs is essential for their APUs and any intentions they have to stay in the console race or enter the phone SoC market (latest rumor).

    Also, they've announced plans to re-merge their client and server graphics IP as the UDNA architecture, which will succeed RDNA4. So, another way to look at RDNA4 is simply as a bridge generation.

    I'm interested in RDNA4, since it's rumored to improve mainly in the areas that held me back from buying a RDNA3 card - namely AI and ray tracing. Also, I'm not bothered by the lack of a flagship RDNA4 GPU, since I never was going to pay more than about $500ish, anyhow.

    P.S. Navi 44 is their entry-level GPU. Navi 48 is the one I'd likely buy, which is probably going to be about twice as powerful. Navi 41 is the flagship GPU they cancelled. I know it can be a little hard to follow. An AMD employee once explained to me that the "ones" digits of the chip numbers simply corresponds to the order in which they were developed, not the size or performance.
    Reply
  • The Historical Fidelity
    bit_user said:
    You seem to be implying that Nvidia has an intrinsic cost advantage vs. AMD. Is that truly what you believe and why? If there's no intrinsic cost advantage, then AMD can price more aggressively and still have margins (though perhaps smaller) intact.

    Apart from that, even if AMD's graphics business is less profitable, continuing to develop their GPUs is essential for their APUs and any intentions they have to stay in the console race or enter the phone SoC market (latest rumor).

    Also, they've announced plans to re-merge their client and server graphics IP as the UDNA architecture, which will succeed RDNA4. So, another way to look at RDNA4 is simply as a bridge generation.

    I'm interested in RDNA4, since it's rumored to improve mainly in the areas that held me back from buying a RDNA3 card - namely AI and ray tracing. Also, I'm not bothered by the lack of a flagship RDNA4 GPU, since I never was going to pay more than about $500ish, anyhow.

    P.S. Navi 44 is their entry-level GPU. Navi 48 is the one I'd likely buy, which is probably going to be about twice as powerful. Navi 41 is the flagship GPU they cancelled. I know it can be a little hard to follow. An AMD employee once explained to me that the "ones" digits of the chip numbers simply corresponds to the order in which they were developed, not the size or performance.
    Thank you for the summation, I have been following RDNA4 in detail and agree with you in concept.

    However, my argument is that Nvidia has enough money in their coffers to cover a low margin or even a loss-based counter and release direct competitors to NAVI 44 at the same price point, in which case, the majority of people would buy Nvidia for the value-add proprietary tech.

    Will Nvidia do this? I don’t know, a part of me thinks all they care about is AI and don’t care if AMD gains market share. But there is a very slight and unlikely chance Jenson says to heck with business practices, Im not going to relinquish gamer market share. IE Jenson has endless F U money and may use it in irrational ways and no shareholder will care because they are getting rich.

    Infinitesimally small chance but we will see.
    Reply
  • Ogotai
    Gururu said:
    but can the new cards do better RT
    what if you dont care about RT, cause nothing you play uses it at all, or the difference isnt worth the performance hit ?

    The Historical Fidelity said:
    he majority of people would buy Nvidia for the value-add proprietary tech.
    and of those dont matter to some one ? ie RT, DLSS and frame gen, then what ?

    right now, most cards are still over priced, nvidia and amd, so, if amd brings out cards that are much better priced, then they have now, for better performance, guess what some will buy ? i dony see nvidia lowering there prices, if at all, as amd could... nvidia, just likes to raise them.... IE, 4090s are STILL $2500+ here.4080 super ? $1300... for some reference, a 7900XTX, starts at $1300........
    Reply
  • bit_user
    The Historical Fidelity said:
    However, my argument is that Nvidia has enough money in their coffers to cover a low margin or even a loss-based counter and release direct competitors to NAVI 44 at the same price point, in which case, the majority of people would buy Nvidia for the value-add proprietary tech.
    I think this would be an unprecedented move, for the company.

    Also, as a de facto monopoly in the gaming GPU market, I think they'd risk getting slapped for abusing their market position to sell something at an artificially low price.
    Reply
  • P.Amini
    bit_user said:
    I think this would be an unprecedented move, for the company.

    Also, as a de facto monopoly in the gaming GPU market, I think they'd risk getting slapped for abusing their market position to sell something at an artificially low price.
    Plus in the current situation NVIDIA isn't very keen to sell GPUs to gamers as they can make more money by dedicating more resources including TSMC's time and capacity toward making more AI processors.
    Reply
  • The Historical Fidelity
    Ogotai said:
    what if you dont care about RT, cause nothing you play uses it at all, or the difference isnt worth the performance hit ?


    and of those dont matter to some one ? ie RT, DLSS and frame gen, then what ?

    right now, most cards are still over priced, nvidia and amd, so, if amd brings out cards that are much better priced, then they have now, for better performance, guess what some will buy ? i dony see nvidia lowering there prices, if at all, as amd could... nvidia, just likes to raise them.... IE, 4090s are STILL $2500+ here.4080 super ? $1300... for some reference, a 7900XTX, starts at $1300........
    IDK where you live, but here in the US a 7900xtx has been going for $819-$900 for a while now and the $1150-$1300 4080 Super is still far outselling the 7900 XTX.

    I should preface that I personally feel the same way about DLSS, frame gen, etc. as you. I also bought AMD for my current graphics card (6900xt) because I root for the underdog and AMD beat the king that generation. But with the reality of new games being so demanding (mostly due to lack of optimization) that DLSS and frame generation are required to get 60 fps, at monitor resolutions that aren’t from the turn of the millennium, even on the most powerful cards, yes Nvidia’s superior proprietary tech is a significant value-add to the majority of customers if they have to choose between similar price and performance cards.
    Reply