Nvidia RTX 40 Super Branding ‘Kinda Ugly’ Contends Leaker

GeForce RTX 4070 Ti Super packaging
(Image credit: Zed Wang)

What appears to be a print artwork template for the Nvidia GeForce RTX 40 Super packaging has been shared by Twitter/X-based PC tech tipster MEGAsizeGPU. Though first out of the gate with these images, the source is somewhat negative about the revelations. Both the product naming scheme and the jumbled branding style are subjected to scorn.

Take the news with a pinch of salt until we get to see the real box art.

What we have above is a purported design that will wrap around a large portion of any Nvidia GeForce RTX 4070 Ti Super box. On the front of the box, Nvidia’s leaked style guide shows various texts used to highlight the product family, product, sub-tier, and sub-sub-tier. GeForce RTX is to be written in white on a black background. Then we have 4070 written large in green. A smaller Ti superscript in green follows. Lastly, the superscript is extended by the word ‘Super’ in black, all caps, highlighted by its positioning on a Pantone Silver 10077C box. Using this Pantone ink means that the silver background to the ‘Super’ on the front of the package will actually look silver, not grey like on your screen.

Wrapping around to the end of the box, you get the whole caboodle of ‘GeForce RTX 4070 Ti Super’ in black and green. Here there seems to be quite a bit more weight added to the ‘Super’ designation.

Nvidia’s naming scheme, as described, is certainly a mouthful, very verbose when written down. MEGAsizeGPU commented that it is difficult to believe that the convoluted product name is real. Moreover, the logo that is expected to be a standard adopted by Nvidia partners looks “kinda ugly,” was the unhappy verdict.

Never Mind the Box, What About the Hardware?

So, the typographic styling on Nvidia's GeForce RTX 4070 Ti Super packaging will be quite horrible, if this leak is correct – but what about the product specs? At the end of October, we saw some quite extensive spec leaks for a trio of touted RTX 40 Super cards.

Swipe to scroll horizontally
Header Cell - Column 0 GPUFP32 CUDA CoresMemory ConfigurationL2 CacheTBPMSRP
*GeForce RTX 4090 TiAD10218176 (?)24GB 384-bit 24 GT/s GDDR6X (?)?600W (?)?
GeForce RTX 4090AD1021638424GB 384-bit 21 GT/s GDDR6X72 MB450W$1,599
*GeForce RTX 4080 SuperAD1031024016GB 256-bit 22.4 GT/s GDDR6X???
GeForce RTX 4080AD103972816GB 256-bit 22.4 GT/s GDDR6X64 MB320W$1,199
*GeForce RTX 4070 Ti SuperAD103844816GB 256-bit 22.4 GT/s GDDR6X48 MB??
GeForce RTX 4070 TiAD104768012GB 192-bit 21 GT/s GDDR6X48 MB285W$799
*GeForce RTX 4070 SuperAD1047168?48 MB??
GeForce RTX 4070AD104588812GB 192-bit 21 GT/s GDDR6X36 MB200W$599
GeForce RTX 4060 TiAD10643528GB or 16GB 128-bit 18 GT/s GDDR632 MB160W$399/$499
GeForce RTX 4060AD10630728GB 128-bit 17 GT/s GDDR624 MB115W$299

*Specifications are unconfirmed.

In the table above, with the new and unconfirmed graphics card specs highlighted by asterisks, you can get some idea about how the new Super trio could fit into the existing Ada Lovelace family. With the spotlight on the GeForce RTX 4070 Ti Super today, we note that this card will supposedly get Nvidia's AD103 GPU with its 48 MB of L2 cache and a 16 GB 256-bit GDDR6X memory subsystem. If this plays out, then it could deliver a highly worthwhile step up from the existing RTX 4070 Ti. It could thus very well earn a place in our best graphics cards list.

We have heard that the official launch of the first RTX 40 Super cards is a few weeks away. They should be a known quantity by CES 2024 in early January (about 9 weeks away) and hopefully will be made available to retail not too much later.

Mark Tyson
Freelance News Writer

Mark Tyson is a Freelance News Writer at Tom's Hardware US. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.

  • Alvar "Miles" Udell
    I said it on the other article that Ti and Super are not exclusive anymore since nVidia doesn't use a 5 in the model name to denote a higher spec variant (RTX 4075 vs RTX 4070 Ti). It's stupid but far less stupid than the nightmare days of GTS, GTX, GTO, etc...
  • ivan_vy
    GeForce RTX 4060 for $999? isn't a 299 card?
  • Dementoss
    A whole article, because a knob on X, doesn't like the logo?
  • PEnns
    A whole article about a leak about packaging......things can't get any sillier.
  • Colif
    Slow news day.

    How many people spend all day staring at the box the GPU came in?

    Unless its on side of the card in rgb most people won't see it. I can't see the label on side of my card because an RGB strip obscures it.
    https://i.imgur.com/7yfLYni.jpgSo what does it matter what the name looks like?

    People care about what front of card looks like when most of its life it will be facing a PSU shroud

    People get upset about such little things.
  • AgentBirdnest
    Looks good to me.
  • scottsoapbox
    Dumbest name in the refresh but most interesting SKU too.
  • endocine
    impressed with the design, font and everything about it. All a matter of personal preference.
  • Devoteicon
    This is the hard hitting type of journalism I come here for.(y)
  • The Historical Fidelity
    PEnns said:
    A whole article about a leak about packaging......things can't get any sillier.
    Are you joking???? I can’t wait to put the new packaging in my collection and use whatever ballast comes inside as a paper weight.