YouTube creator sues Nvidia and OpenAI for ‘unjust enrichment’ for using their videos for AI training

Cyborg teaching in classroom
Cyborg teaching in classroom (Image credit: Shutterstock)

YouTube creator David Millette (via Legal Dive) has sued AI giant Nvidia for using their videos to train their AI models. This move comes weeks after they sued OpenAI for the same reason. However, Millette does not allege copyright infringement against AI companies — something many publications, including the New York Times, levied against OpenAI and Microsoft last year.

Instead, Millette charged Nvidia with “unjust enrichment and competition,” saying that its practice of scraping the internet for data to train its AI was “unfair, immoral, unethical, oppressive, unscrupulous, or injurious to consumers,” according to the lawsuit. This lawsuit was filed after Nvidia was accused of scraping over 400,000 hours of video per day to train its own AI model, with one leaked email purportedly showing that the company plans to use the gathered data as an accelerated pipeline for clients that want to build and train their own AI models.

Nvidia responded to the lawsuit: “Anyone is free to learn facts and ideas from publicly available sources. Creating new and transformative works is not only fair and just, but exactly what our legal system encourages.” This is why cases charging AI companies with copyright infringement often must go through many loopholes, especially as Google asserts that AI scraping is ‘Fair Use.’

On the other hand, Millette claims’ unjust enrichment’ against Nvidia and OpenAI, which is different from copyright infringement. Mandarin Trading Ltd. v. Wildenstein (2011) states, “The doctrine of unjust enrichment allows a plaintiff to recover from a defendant, without the benefit of enforceable contractual obligation, where the defendant has unfairly benefited from the plaintiff’s efforts without compensation.” The case further adds, “The elements of an unjust enrichment claim are “that (1) the other party was enriched, (2) at that party’s expense, and (3) that it is against equity and good conscience to permit the other party to retain what is sought to be recovered.”

Data scraping has often been contentious, whether for AI or other uses. Now that it’s being used to train AI large language models (LLMs) that could potentially supplant human creativity, many creators are up in arms against the unauthorized use of their output for training them.

Unfortunately, the law about scraping data online for use in AI training is still unclear. As long as it’s not against the law, companies will take advantage of this legal gray area to gain an advantage.

Jowi Morales
Contributing Writer

Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.

  • Integr8d
    It's a very interesting question© Everyone should keep their eye on this© Truly a question of who owns what©
    Reply
  • Blessedman
    This is like suing Ford because their son was killed in a car accident involving a Ford vehicle. OpenAI I get, Nvidia??? Not so much. This will all end badly for this creator.
    Reply
  • ThomasKinsley
    Blessedman said:
    This is like suing Ford because their son was killed in a car accident involving a Ford vehicle. OpenAI I get, Nvidia??? Not so much. This will all end badly for this creator.
    The lawsuit is not based on Nvidia's hardware. Nvidia has their own AI models and is scraping the Internet to train it. Philosophically I understand the YouTube creator's complaint. He makes the videos and Nvidia and OpenAI use it to sell an AI product. I'm not entirely sold by Nvidia's argument that AI is merely learning information just like humans do. They are using his videos (or videos like his) for the express intent to sell a product that will, if successful, compete against his videos. The whole point of the AI is so you don't have to search for individual sources but can use the AI instead. For that reason, I think the argument that they are guilty of unjust enrichment might just work.
    Reply
  • Findecanor
    ThomasKinsley said:
    I'm not entirely sold by Nvidia's argument that AI is merely learning information just like humans do.
    First, NVidias statement said "anyone"; not "anything".

    Of course, the argument that artificial neural networks would "learn" like humans — often touted by AI-bro's — would best be likened to excrement from an uncastrated male bovine.
    If you have any insight into how artificial neural networks actually function, you know very well that it is false ... for now.
    It is theoretically possible that machines will be able to learn like humans in the future, but that technology has not been invented yet.

    As of now, there is no learning being done when data is applied into a model.
    "AI" technology of today is more similar to that used in search engine or data compression than to how an actual human brain functions.

    But Nvidias statement did not actually said that their model learned. That would have been factually incorrect.
    It was probably chosen with the intention of being confusing to those who do not know better, and be insulting to those who do, which it is.

    Also, "Fair use" is not an argument — it is the statement being contested.
    Reply
  • vanadiel007
    I am thinking that at some point Nvidia and AI are going to get "scraped". Once that happens we will see what they truly believe when it comes to "fair use".
    Reply
  • derekullo
    vanadiel007 said:
    I am thinking that at some point Nvidia and AI are going to get "scraped". Once that happens we will see what they truly believe when it comes to "fair use".
    How do you scrape a black box?
    The whole point of youtube/digital artists complaining about being scraped is it took them actual effort to create those works and they aren't being compensated for an AI being trained on it.
    AI/LLMs/Diffusion models can create an unlimited amount of remixed works of varying quality much faster than an artist could.
    Reply
  • palladin9479
    Yeah ... this is gonna get very interesting. Unjust enrichment is a very open ended category of law and different states have different rulings and interpretations.

    Virginia's
    https://www.berliklaw.com/unjust-enrichment.html
    The important part is that this type of claim does not require a preexisting contractual agreement, and is completely outside of the entire Copyright / Intellectual Property Theft debate. It boils down to "I put in effort to make a thing, someone else came along and used my effort to make money without compensating me".

    If Nvidia was indeed scraping lots of youtube videos while using that to create a product to derive profit from, then it's going to almost impossible to wasn't unjustly enriching itself at the expense of the video creators.
    Reply
  • bit_user
    I was hoping the article would link the Youtuber's account. It'd be funny if they licensed their videos under Creative Commons, since that would pretty much destroy their case.
    Reply
  • DavidC1
    ThomasKinsley said:
    The whole point of the AI is so you don't have to search for individual sources but can use the AI instead. For that reason, I think the argument that they are guilty of unjust enrichment might just work.
    The system itself is flawed. @Blessedman is likely right in the overall picture. Nvidia is too big of a company for laws to truly affect them.

    Laws are good as the people who make them, there's nothing sacred or unbreachable about it, not even the constitution. It will fail in lockstep with the fall of the citizens(moral decay) and like all previous empires will end.

    Most people don't care or don't know about it either. Why would government, with being drunk off the power do?
    Reply
  • bit_user
    DavidC1 said:
    The system itself is flawed. @Blessedman is likely right in the overall picture. Nvidia is too big of a company for laws to truly affect them.
    There are plenty of counterexamples, like people winning lawsuits over cancer caused by herbicides and talcum powder. It's tempting to be cynical, but not always warranted. In my experience, cynicism is too often simply an excuse for laziness.

    I won't address the rest of your post. Not only is it quite a reach, but we're not supposed to veer into politics, here.
    Reply