U.S. AI boom is completely upending the electricity market — small businesses and households could foot the bill as industry watchers warn of sharp price increases
The strain of AI energy demands increases

A new report into the seismic demands of AI data centers on the power grid claims that electricity rates for individuals and small businesses could increase vastly in the face of data center expansion from the likes of Amazon, Google, and Microsoft. The New York Times reports that AI data centers could see their demand on the country's electricity could increase to as much as 12% by 2028, up from just 4% a couple of years ago. Furthermore, high-tech giants are building their own power plants, becoming consumers and producers of electricity in a way that is fundamentally reshaping the U.S. electricity market. According to the report, small businesses and households could see their bills go up disproportionately as a result.
AI data centers need more power and power grid investments
According to the report, in 2023, data centers run by such companies as Amazon, Google, Meta, and Microsoft accounted for 4% of the nation's electricity use, and federal projections indicate that share could climb to 12% by 2028. Since AI processing is far more energy-intensive than streaming or standard cloud workloads, Amazon's chief executive, Andy Jassy, has openly said that power availability is the main bottleneck limiting new data center capacity.
Significant power demand not only creates unprecedented strain on the grid but is even forcing high-tech giants to generate their own power. For now, they use various renewable energy sources, gas turbines, or diesel generators, but going forward, some even plan to run their own nuclear power plants. Already, some sell surplus energy on the wholesale market. Over the past decade, these sales have totaled $2.7 billion, with most revenue generated since 2022. In some regions, their operations match or surpass the scale of established utilities, allowing them to influence both supply and pricing.
Keep in mind that the power usage of AI data centers is also highly volatile, shifting from peak demand to minimal load in seconds with training workloads as they reach checkpoints. Such swings can destabilize the grid, as even a 10% change in voltage or frequency can damage electronics or trip protection systems. If a major facility, such as a Microsoft Azure installation, suddenly reduces consumption, it can trigger cascading shutdowns across the network. For now, this problem has been solved through dummy workloads, but this does not solve the wider power grid expansion challenges.
Who pays for grid expansion?
However, whether hyperscale CSPs generate their own power or buy it from partners, their power requirements necessitate an expansion of the grid. The question is, who will pay for this expansion? If upgrades cannot keep pace, the result could be blackouts, with industrial customers losing access to limited capacity.
The utilities industry warns that tech firms could reserve far more capacity than they ultimately use, leaving ratepayers to cover the cost of unused infrastructure. For example, Unicorn Interests planned to launch a large data center in Virginia in 2013, but delayed opening for four years. Regulators had approved $42 million in substation and transmission upgrades, much of which went unused during the delay, costing nearby customers millions. While another project later offset part of the expense, the incident illustrates the financial risks of overestimated demand.
In Ohio, American Electric Power (AEP) proposed a separate rate category for data centers and cryptocurrency mines, requiring them to pay for at least 85% of their requested capacity whether used or not. Tech companies countered with a 75% take-or-pay commitment, arguing for flexibility and equal treatment with other large industrial users. However, early this year, the Public Utilities Commission of Ohio unanimously backed the utility's proposal. Nonetheless, CSPs have since appealed the decision, calling it both unlawful and unreasonable.
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Small businesses and households suffer
The rapid growth in electricity use from AI data centers is set to push power bills higher for households and small businesses, as utilities invest heavily in expanding the grid. This has prompted consumer advocates and lawmakers to question whether ordinary ratepayers should be footing the bill for corporate growth in the AI sector.
Since 2020, average residential electricity prices across the U.S. have climbed more than 30%, according to NYT. They could rise another 8% nationwide by 2030, a study by Carnegie Mellon University and North Carolina State University estimates. Meanwhile, in states like Virginia, an increase could be up to 25%, NYT claims.
In fact, the impact is already being felt in Ohio, where typical households began paying at least $15 more per month starting in June, a jump linked to the added demand from new data centers, according to the report. There is also an unused 500 MW power substation that belongs to AEP, which was supposed to power Intel's Silicon Heartland campus, whose schedule has been pushed back to the next decade, but which could be pulled in if the U.S. government takes a stake in Intel.
In the end, U.S. consumers could end up paying twice for services like ChatGPT — first for the OpenAI subscription, and again for the power grid that keeps Microsoft Azure’s servers running OpenAI's machines behind it.
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Anton Shilov is a contributing writer at Tom’s Hardware. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.
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heffeque So when a French person asks ChatGPT when's the next strike planned for, Americans pay more for electricity.Reply
Interesting! -
acadia11 Or they need less power hungry solutions for training and inference and serving. And the company that solves that puzzle will be the next Nvidia. Back to the lab we go!Reply -
kealii123 Its hilarious that AI tech bros is what it takes to drag the US nuclear industry into the 21st century.Reply
3/4 of US electricity comes from coal, when by 2025 it should have been less than 10%. -
TheyStoppedit ChatGPT, Grok, Gemini, etc etc won't be around much longer anyway, so don't worry about it.... because there is one coming thats orders of magnitude bigger, faster, more cost-effective, more efficient, more accurateReply
mDAz0DtsxZQ -
Brainle55 Vaccines "prepare" the body to "effectively" fight certain viruses. They program it, in a way, so that it won't be "surprised" when certain viruses arrive. As if to prevent it from experiencing a "revolution" and all the consequences that could ensue.Reply
"Journalists," all working for the rich, are like vaccines. Their role, whether they realize it or not, is to "prepare" the population, which, thanks to propaganda from their bosses, has always given more money to "private" companies and therefore to the rich.
Once the rich have increased the price of a service or product by 100%, 1000%, etc., the population doesn't react at all, having already been programmed by the "journalists" to this increase (this theft).
Politicians, all "private" and only on the side of the "private," will always take the population's money to enrich themselves and their friends, other rich people. Of course, with all the media owned by the wealthy, their propaganda will "justify" all this, ensuring that any criticism, if any, will be seen as communism, terrorism, conspiracy theories, etc.
There will always be trillions for weapons, cinema, sports, and all the unimaginable trivialities to entertain the population, thus preventing them from "thinking."
Politicians will never take the public's money to do something useful for the public. It's true, when it comes to health and public education, that by making doctors millionaires, nurses, and teachers wealthy, politicians are doing everything they can to ensure that these services are "private" and therefore offered to the wealthy and the well-off.
If the rich, through their media, constantly say that the "private" sector is "better" than the public sector, that's understandable. But they forget to mention that all public money goes directly, thanks to the politicians, into the "private" sector. So, it's "normal" for the "private" sector to do "more" since it owns all the money, while the public is left with the crumbs. We, the politicians, have taken everything from it.
A public system, which never existed in fact, “exists” without profit and therefore without debts, deficits, etc.
A "private" system exists thanks to the public, which gives it all the money so that it can make profits, without spending anything, everything being paid for by the public. Of course, this creates "debts," "deficits," etc., which will be paid for by... the public.
Intel, to take just one example, receives billions from the public, while throwing out tens of thousands of employees. That's what "democracy" is all about...
The money never disappears, but most of it is in tax havens for life. It will never circulate in the "system" again, making millionaires, billionaires, trillionaires, quadrillionaires, etc., "happy," for a second. Short-lived, because they will always rummage in the pockets of the population to enrich themselves ever more, without end. Greed is one of the wonderful qualities of the rich. -
Flemkopf When I was a teenager I got to tour a fairly small hydroelectric plant (1MW), and they actually got permission to shut it down for us to show the spin-down and spin-up process. It took about ten minutes each way. Nuclear power plants can shut down in seconds when there's a safety issue, but it takes them hours to days to get back up and running again. A few years later I worked at an industrial plant that was sometimes asked by the local Independent Service Operator to shed a couple of megawatts of load during peak times to help with balancing the network. Having a customer in a single location suddenly shedding 10's to 100's of megawatts of power within seconds is a big damn deal.Reply
I don't care how important they think their work is, if they can destabilize the local electrical network with a poorly tuned workload they had better be paying for the surge capacity. Instead, they keep shoving the costs onto other customers. -
jonaswox
U Are hitting a lot of nails in the coffin imo. And even the people we are trying to save, will hate us for it. You will get ousted as being "political" , while that is exactly the problem. Every public square is either politicised or privatized. A place like this is so politicised that even mentioning another view is interpreted as bullying, being political (omg so boring amiright), or conspiratorial. It is systematic bullying of every voice daring to speak up, and even our peers are so brainwashed they join the choir.Brainle55 said:Vaccines "prepare" the body to "effectively" fight certain viruses. They program it, in a way, so that it won't be "surprised" when certain viruses arrive. As if to prevent it from experiencing a "revolution" and all the consequences that could ensue.
"Journalists," all working for the rich, are like vaccines. Their role, whether they realize it or not, is to "prepare" the population, which, thanks to propaganda from their bosses, has always given more money to "private" companies and therefore to the rich.
Once the rich have increased the price of a service or product by 100%, 1000%, etc., the population doesn't react at all, having already been programmed by the "journalists" to this increase (this theft).
Politicians, all "private" and only on the side of the "private," will always take the population's money to enrich themselves and their friends, other rich people. Of course, with all the media owned by the wealthy, their propaganda will "justify" all this, ensuring that any criticism, if any, will be seen as communism, terrorism, conspiracy theories, etc.
There will always be trillions for weapons, cinema, sports, and all the unimaginable trivialities to entertain the population, thus preventing them from "thinking."
Politicians will never take the public's money to do something useful for the public. It's true, when it comes to health and public education, that by making doctors millionaires, nurses, and teachers wealthy, politicians are doing everything they can to ensure that these services are "private" and therefore offered to the wealthy and the well-off.
If the rich, through their media, constantly say that the "private" sector is "better" than the public sector, that's understandable. But they forget to mention that all public money goes directly, thanks to the politicians, into the "private" sector. So, it's "normal" for the "private" sector to do "more" since it owns all the money, while the public is left with the crumbs. We, the politicians, have taken everything from it.
A public system, which never existed in fact, “exists” without profit and therefore without debts, deficits, etc.
A "private" system exists thanks to the public, which gives it all the money so that it can make profits, without spending anything, everything being paid for by the public. Of course, this creates "debts," "deficits," etc., which will be paid for by... the public.
Intel, to take just one example, receives billions from the public, while throwing out tens of thousands of employees. That's what "democracy" is all about...
The money never disappears, but most of it is in tax havens for life. It will never circulate in the "system" again, making millionaires, billionaires, trillionaires, quadrillionaires, etc., "happy," for a second. Short-lived, because they will always rummage in the pockets of the population to enrich themselves ever more, without end. Greed is one of the wonderful qualities of the rich. -
jonaswox Remember to use plastic straws, don't fly , and save where I can. We need budget to fly the rich to soccer practice, power for the ai to calculate how to avoid global warming, and we need you to wash you clothes between 13:00 and 16:00.Reply
Anyone playing along with this .... I don't consider properly awake. Conformity is our biggest enemy ironically.
To my friend above. We need to understand that neither the politician or the private interest is to blame. They are doing what we can expect every human to do all the time ; look out for their own interests.
The problem is fundamentally 2 folded. 1 is the general engagement into politics of the general population which will always be a cause for concern, because the majority always consists of people who don't know.
The other is that we allow a structure where corruption flourishes and is rewarded consistently. The fact that business + politics is even able to consolidate so much power without the proper approval of the population is really a structural problem.
The separation of power has effectively been dead in the west for a long time.
At all times will to parties agree on a deal that lets both consolidate power. It is the responsibility of us, the voters to not let this happen. And we will be shamed in history when they ask, why did they just allow them to take all the power? Conformity. -
Roland Of Gilead In my country, currently the cost of electricity and gas for AI/Data Centres, is 21%, of the entire energy output per annum.Reply
Normal household electric bills have gone up over 30%. It's an absolute joke how governments are dealing with this. Yes, everyone wants inward investment, but not at the current rate of wholesale increases for energy. We're left footing the bill, with zero returns. -
SomeoneElse23
Much of what he states is correct, however I think it's omitting an important part:jonaswox said:U Are hitting a lot of nails in the coffin imo. And even the people we are trying to save, will hate us for it. You will get ousted as being "political" , while that is exactly the problem. Every public square is either politicised or privatized. A place like this is so politicised that even mentioning another view is interpreted as bullying, being political (omg so boring amiright), or conspiratorial. It is systematic bullying of every voice daring to speak up, and even our peers are so brainwashed they join the choir.
Just about every single person would do the same thing if given the opportunity. Including the OP.
This is why things never change, as everyone needs money.
Ask yourself, when would YOU stop trying to acquire more wealth? $100,000? $1,000,000? $10,000,000? Some people are philanthropists and recognize they have "plenty" and do their best to help others.
But at the end of the day, most people are "greedy". Some are just better at using that to become wealthy than others.