German retail supplier allegedly rationing RTX 5070 GPUs — more powerful Nvidia graphics cards are completely out of stock

Gigabyte RTX 5070 Ti Windforce OC
(Image credit: Gigabyte)

An alleged European PC retailer went on Reddit and shared an email their supplier sent regarding GPU supplies. According to u/Gb2753’s post on the r/pcmasterrace subreddit, they can only order up to five units per Nvidia RTX 5070 graphics card, while the Nvidia RTX 5070 Ti and higher models are completely unavailable. There was no reason given for the limitation, except that it was “due to the current market situation.”

I’m a computer part seller in Europe. This is what my supplier sent me today from r/pcmasterrace

These price hikes will not stop at the RAM modules and SSDs, though. Instead, they will have a ripple effect on everything that needs memory and storage, with GPUs now being affected. Signs this would happen were first observed in late November, when Nvidia said that it will no longer supply VRAM alongside its GPU chips to board partners, meaning manufacturers need to source their own memory supply. This heavily affects higher performing GPUs that come with 16GB or more of GDDR7 memory.

While we cannot verify the accuracy of the report on Reddit, we did share confirmed reports of GPU rationing in Japan. The popular Tsukumo eX. computer retailer based in Akihabara posted signs limiting customers to just one 16GB+ GPU per purchase, whether it’s an Nvidia GeForce or AMD Radeon GPU. Other nearby stores had the same concerns, with some saying that their suppliers are unsure when they can deliver shipments again, if at all.

With the memory shortage hitting RAM kits, SSDs, and GPUs, some Japanese shops have halted PC orders just before Christmas 2025 and won’t deliver anything until 2026. This is an unprecedented step, especially as the holiday period is typically the time when many customers are spending their hard-earned cash to buy new gaming rigs for the new year. But with the AI infrastructure’s insatiable demand for memory and storage chips, it seems that consumers cannot do anything except wait out the storm until either memory and storage chip market falls back to normal levels or manufacturers build more fabs and production lines to catch up with the demand.

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Jowi Morales
Contributing Writer

Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.

  • Notton
    Nvidia said it would cut production to (gaming) GPUs in early 2026.

    https://overclock3d.net/news/gpu-displays/nvidia-plans-heavy-cuts-to-gpu-supply-in-early-2026/
    The 5070Ti/5080 are GB203, so obviously, those would become extra scarce.
    The 5070/GB203 isn't mentioned in the cuts, so that chip must have the ideal profit margins when GDDR7 prices are through the roof.
    Reply
  • Amdlova
    Got one 9060XT 16GB don't wanna live again and again the Shortage.
    in Few days these cards will spike high the price. 150 200% of the retail price.
    Reply
  • Shiznizzle
    I got my 9060XT 16GB as well and it was a small fortune 4 months ago. being only a sapphire nitro.

    I bought a DDR5 kit two months ago with nothing to put it into at the time. Lucky me. Cos now the chit is hitting the fan. The kit originally cost 60 then moved up to 150 when i bought it and was last seen well over 400 for a crappy CL 38 6000MT 32gb.

    Now i need some storage for the new AM5 build that is almost all there. I cant see myself forking out for PCIe 5 when 4 will do. Same with 2 TB when 1 will do for now. I have 4 M2 slots so can fill them. Insane gen 4 kits were 60-80 pounds just 6 months ago and now in the 120-150 range.

    Good DDR5, better than what i have, will now cost more than my whole build. My tomahawk board cost me 200, the 9600x another 180 on sale. I did not want to let go of my AM4 yet so bought all new parts for the AM5.
    Reply
  • alan.campbell99
    I noticed this yesterday and checked again just now, the major PC parts retailer here is showing 1 per customer for all RX 9000-series cards and almost all RTX 5000-series cards. Don't think I've noticed this before with them.
    Reply
  • Mindstab Thrull
    I've had shifts at a gaming/hobby store. We all know about the scalping that comes to Pokémon. Apparently recently (in the last couple years) some stores have been getting told "I know you want X amount but we can only spare Y for you" - but then the employee at the distributor has been selling the product themselves (as opposed to through the company), joining the scalping team.
    Nowadays when I see products like GPUs being limited by the supplier, I wonder if the same thing is happening here.
    Reply