Gamers face another crushing blow as Nvidia allegedly slashes GPU supply by 20%, leaker claims — no new GeForce gaming GPU until 2027
Nvidia dominates the gaming market with some of the best graphics cards, but the pricing situation is about to get significantly worse for gamers. According to prominent hardware leaker MEGAsizeGPU, Nvidia has reportedly slashed graphics card supply to its AIC partners by 15% to 20%, a substantial reduction that will inevitably drive prices even higher than they already are.
The graphics card market is already in a horrible place, with insane prices that leave gamers and system builders paying exorbitant sums. The rumored supply reduction will only worsen the situation. With reduced inventory flowing to manufacturers, the basic principle of supply and demand guarantees that already steep prices will definitely continue their upward trajectory. The rumor serves as a harsh reality check that the graphics card crisis is far from over; if anything, it's just commencing.
These price hikes are affecting the entire graphics card market, regardless of the vendor. The situation has become particularly severe with Nvidia’s latest GeForce RTX 50 (codenamed Blackwell) series. Many complain that Blackwell-based graphics cards launched at premium prices and have nearly doubled in price in less than a quarter. In just the last three months, the GeForce RTX 5080 has experienced price increases of up to 35%, while the flagship GeForce RTX 5090 has seen a staggering 79% price surge.
Graphics Card Price Variations Over The Last Three Months
Graphics Card | Price Variation |
|---|---|
GeForce RTX 5090 | Up to 79% |
GeForce RTX 5080 | Up to 35% |
Radeon RX 9070 XT | Up to 17% |
Radeon RX 9070 | Up to 15% |
Arc B580 | Down y 4% |
Arc B570 | Down by 9% |
Meanwhile, AMD’s competing Radeon RX 9700 series, powered by the RDNA 4 architecture, has also seen price increases, though these remain within more reasonable margins. The Radeon RX 9070 XT has risen by up to 17%, while the standard Radeon RX 9070 has increased by approximately 15% over the past three months.
In a refreshing contrast, Intel’s Arc B-series (codenamed Battlemage) graphics cards have actually become more affordable. The Arc B580 and Arc B570 have seen price reductions of approximately 4% and 9%, respectively, making Intel the only manufacturer currently moving in a consumer-friendly direction.
Adding to the concerning outlook, MEGAsizeGPU also claims that Nvidia has no plans to release any new GeForce graphics cards until 2027. It’s unclear whether the upcoming graphics cards are the rumored GeForce RTX 50-series refresh or the next-generation GeForce RTX 60 series, which would leverage Nvidia’s latest Rubin architecture.
Taking care of your graphics card and waiting for prices to stabilize would be the best course of action. If you absolutely must replace a failed card or are committed to finishing a new build that can’t wait, there are viable options beyond Nvidia’s offerings. AMD’s RDNA 4 and Intel’s Battlemage cards remain more pocket-friendly alternatives despite their respective price increases.
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Zhiye Liu is a news editor, memory reviewer, and SSD tester at Tom’s Hardware. Although he loves everything that’s hardware, he has a soft spot for CPUs, GPUs, and RAM.
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excalibur1814 Let's be realistic... what do we 'want' versus what we 'need'. Yes, I get it, 4k gaming with all the bells switched on is lovely, at 100fps+. What we realistically 'need', is a minimum of 60fps when playing any game. An nVidia 2060 should reach that, within reason, if you turn off x or y. All this madness with £1k+ cards is exactly that, madness. Might as well call it consumer illness.Reply -
Neilbob How entitled of consumers to expect Nvidia to provide them more than the shavings of silicon that fall accidentally to the floor!Reply
Okay, so that was me being sarcastic (in case there's any doubt), but that is the extent of what they would like to offer those who ultimately lifted them to the position of prominence they now enjoy. I am genuinely wondering when and from where my next GPU might emerge. Right now, financially restricted little me can't see it being at any time in the next three years.
In the meantime, Jensen needs to peel a new jacket from the worn tyres of a clapped out old bus. No time for poor plebs like us. -
ezst036 Some people don't want to believe the obvious.Reply
Nvidia stopped being a gaming company long, long ago. -
Notton Reply
If you have an rtx2060, and a mobo with dual PCIe 4.0 x8 slots, you can run LSFG in dual GPU mode.excalibur1814 said:Let's be realistic... what do we 'want' versus what we 'need'. Yes, I get it, 4k gaming with all the bells switched on is lovely, at 100fps+. What we realistically 'need', is a minimum of 60fps when playing any game. An nVidia 2060 should reach that, within reason, if you turn off x or y. All this madness with £1k+ cards is exactly that, madness. Might as well call it consumer illness.
Depending on your other card, 4K/240fps on ultra is entirely possible.
And yes, Nvidia has given up on the the low to mid range gaming GPU market in its entirety.
5060Ti/16GB and 5070Ti are gone. Instead they offer us the 3060 8GB.
So our only choices for desktop are...
You need video out: Arc A310
Low end gaming: Arc B580, RTX 3060
Mid range: RX 9060XT 16GB and 9070XT
High end: RTX 5080
Highest: RTX 5090 -
rdmetz All this just reminds me why I don't sweat it when people try to claim buying such high end hardware day 1 like a 5090 is "a bad choice"Reply
Not only am I pretty much set for the best gaming you could ask for 2025-2028 (possibly longer) I also got it at its MSRP (Founders) and it basically didn't cost me anything as my previous card 4090 FE sold for $2100 a few weeks earlier and paid for it in full.
And I suspect with the way this market is now that the exact same thing will likely easily play out come end of 2027 where these cards are still impossible to get anywhere close to MSRP and I sell it for enough to pay for the day one 6090 probably close to or in full.
Waiting doesn't do you any favors these days.
Prices are only going up and day one is almost always your best chance with ALL stock from ALL models launched at ALL stores at the same time spreading out buyers and opening up so many opportunities within a very small window.
After that stock basically trickles in here and there and disappears essentially instantly while prices just continue to go up.
I'm not interested in spending weeks or months of my life constantly trying... Not when I can dedicate just one day and almost guarantee myself I'll walk away with one of the available options.
Took 8 hours to land my 5090 on day 1 but then it's nothing but chilling and gaming for 2.5+ years
Absolutely worth it!
And the top tier cards pricing and demand is so crazy as long as you get one (especially at MSRP) you're almost guaranteed to be able to use it for years and end up selling it for as much as you paid if not a lot more.
It's basically a free upgrade cycle that only takes a bit of planning and one day of pretty hardcore attempting to secure but again probably the easiest it will ever be on that day for sure. -
vanadiel007 7900 XTX at MSRP. Still going strong, especially when I did my recent 9800X3D and switch to AM5 platform before prices on RAM went crazy.Reply
Could not be happier with my setup. -
Gururu Going to pure subscription gaming. Writing on the wall. In a few years there won't even be GPUs for sale that can play the games.Reply -
-Fran- Jensen: "are there no GeForce gamers in the room?"Reply
Shareholders at presentation: *stare in silence*
Remember y'all: nVidia is no longer a Company that considers "gamers" their customers. Whatever good faith was left, was lost during this 2026 CES, I'm sure.
Regards. -
btmedic04 Glad I got my 4090 for $1630 close to launch. Gonna run it till it either melts or prices come back to realityReply
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