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Express Lanes to Get In and Out of the Apple Store Faster

Apple is reportedly setting up express lanes in its stores to help deal with the upcoming busy shopping period. Earlier this week, the company updated its retail store app to allow customers to pay for smaller items with their iPhones and iTunes accounts. Items such as cases, cables, speakers, other accessories can be selected, purchased and taken home without any contact with Apple store employees. However, it seems Apple is eager to make things even more efficient this holiday season.

9to5 Mac reports that Apple will be putting in place express counters that will stock every type of iPad and iPod, as well as popular configurations of laptops. The counter will be staffed by several Apple store employees and will allow those that just want to get in, buy their stuff and leave an easy avenue to do just that. It's likely Apple wants to get the express lanes in place before Black Friday rolls around. The company doesn't usually have massive discounts on the busiest shopping day of the year, but it has been known to offer some moderate reductions.