It's a work of art both visually and in performance, but carries a hefty price.
PurePC has launched an interesting desktop PC that looks more like an expensive post-modern sculpture than anything that could crank out Crysis 2 with high-end graphics. Called the Pure Luxury, the name speaks for itself, combining "exquisite" craftsmanship with some of the best, most expensive hardware currently available on the market.
According to the company, the high-class gaming rig is based on a design by DARWINmachine and presents a heap of high-end hardware including Intel's i7 990X Extreme Edition processor (that can be overclocked to 5 GHz), two Nvidia GeForce GTX 580 graphics cards, and 12 GB or 24 GB of Kingston's HyperX T1 memory, depending on the desired configuration.
But what really stands out is the machine's overall appearance. Gone is the typical box-shaped chassis. In its place, as seen in the image shown to the right, is something innovative altogether, a work of art that is just as spellbinding as the hardware it supports. It's a design that should leave most PC modders jealous with envy.
"Our vision of a luxury, high-performance system involved shattering this mold," the company said."We set out to create a system that would turn heads, raise a few eyebrows and excite the user or anyone who saw it. A system with a body as remarkable as the brains and brawn inside, at a level of quality and ingenuity not yet seen in the PC arena."
The "chassis" was designed to pipe all external cables downward, allowing them to exit the computer "discretely" rather than dangling out the rear in a big tangled mess. It also features a translucent cowling to subtly reveal the aluminum structure beneath. But most importantly, it allows for easy modification, as all components are openly accessible and adjustable.
"The central aluminum backbone acts as large heatsink," the company said. "Combined with the exposed design, the Luxury runs very cool and silent, without the need for additional case fans."
As for the actual specs, the rig features the Intel Core i7 990X Extreme Edition processor with a default clock speed of 3.46 GHz mounted on the Asus Rampage III Gene (or Formula) motherboard. The rig can come packed with two or three Nvidia GeForce GTX 580 (1536 MB of GDDR5) cards in SLI, or two AMD Radeon HD 6970 (2 GB of GDDR5) cards in CrossFire. There are also various HDD and SSD storage options, a 24-in-1 memory card reader, a fully modular Kingston 1200W PSU and even a Blu-ray disc burner.
Unsurprisingly, pricing isn't available online-- interested buyers must call or email the company. However, the artsy rig starts at a meager $9500 USD-- that's nearly the price of a compact car. Nevertheless, potential customers can learn more about this gaming beast by heading here.

i hate its look too, but i love the cooling this thing can get.
that said, i SO wish that nvidia and ati would make mirror cards. that way i can have it face up or face down, in my pc, my video card is right on top of another card that hampers its airflow. if i had a mirror card i could get air from the top.
EDIT: Sorry I mean peripherals.
Considering the components for the base configuration will run you $3500 at the absolute cheapest. I'd like to see you build 5 of them for $9500. I'll be the first in line to buy from you.
+1
where is the power cord, ports and other peripherial connections?
who wants to bet if it's running mac os x ?
http://darwinmachine.com/products.htm
Hammerhead HMR98902 specs:
* Blue CNC brushed and anodized aluminum frame
* Supermatte White Ecoresin panels with Mil-Spec quick release system(motherboard side only)
* 2.8Ghz Intel Core i7-860 cpu
* 4 Gb ram
* 1 40 gb Intel solid state disk drive
* 1 640 Gb front loaded "hot-swappable" hard drive
* 1 extra hot-swap tray for a second hard drive
* nVidia ENGTX460 graphics card
* Optical CD/DVD drive
* Kingston 750W modular power supply
* Windows 7 64-bit Home premium