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Razer to Honour Unauthorized 90-Percent Off Code in UK

By - Source: Techspot | B 16 comments

Razer says it will honour orders made using an unauthorized 90-percent off coupon.

Gaming peripheral maker Razer has said it will honour a UK coupon code that was accidentally published by a third-party. The company explained in an emailed statement that an unauthorized 90 percent-off discount code for Razer purchases online was made available by a third party.

Razer's CEO said that the coupon code was not authorized or approved by Razer. It was apparently generated by a third party to test the company's shopping cart and left in Razer's system unbeknownst to the gaming peripheral maker. Despite the fact that Razer doesn't have to honour it, CEO Min-Liang Tan has said his company will fulfill orders placed using the coupon.

"While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honour the orders that were placed using the unauthorized code by Razer fans buying single products for their own use," Tan said in a statement. However, the move will come at a cost for Razer.

"Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really really hurt us as we’re still a small company  - that much said, we want to do right by the community," he said.

Tan added that for orders in the multiples of units for a single product, the company will give each customer an opportunity to purchase one unit at the reduced, 90-percent off rate. However, it will not be offering the reduced rate for multiple orders of the same product.

"Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this. That’s not gaming, that’s not our deal."

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  • 12 Hide
    lunyone , April 23, 2013 1:30 AM
    Well chalk this up for advertising $. You can't buy this kind of advertising, so this will be written off, I'm sure. Consumer wins though!
Other Comments
  • 7 Hide
    howee , April 23, 2013 12:35 AM
    Ouch
  • 8 Hide
    kensingtron , April 23, 2013 1:10 AM
    Good Guy Razor ^_^
  • 12 Hide
    lunyone , April 23, 2013 1:30 AM
    Well chalk this up for advertising $. You can't buy this kind of advertising, so this will be written off, I'm sure. Consumer wins though!
  • 7 Hide
    slomo4sho , April 23, 2013 1:46 AM
    Well done, I am sure the publicity gained by this gesture will offset the losses.
  • -2 Hide
    unksol , April 23, 2013 2:54 AM
    The ONLY reason they would do this is f they had a very small amount of orders. In the UK. That no one heard of. And they could make a national statement with it...

    And I AM NOT impressed. you don't get 90% off at going out of business sales. No one would believe that... But they choose to hurt the company. And customers while actually paid. And have warranties

    Holy h*** this new forum comment thing is horrid
  • 2 Hide
    southernshark , April 23, 2013 6:20 AM
    Good for Razor. I like a company that puts customers first.
  • 0 Hide
    g00fysmiley , April 23, 2013 6:26 AM
    I liek razer and their products been usign their mouses for a long time. only ever experience with their company on a warrenty issue they cross shipped a replacment naga mouse and they did it on 2 day shippping, not many companies would do that and it will be remembered next time i go to get a mouse (thogh my naga will probably be my gaming mouse for another few years until i see something that i want to upgrade to by them
  • -1 Hide
    spectrablue , April 23, 2013 8:50 AM
    Risking long term viability hurts all former and future Razor customers. They shouldn't have honored it.. everyone knows if its too good to be true it likely is... these folks were knowingly ripping of Razor ...they aren't customers they are hackers. They should have been offered a more reasonable discount coupon code say 20% on any 1 item with 30 day expiration... honoring a 90% code is hubris.
  • 5 Hide
    4745454b , April 23, 2013 9:15 AM
    Wanna know why EA stays on top of the worst companies lists? They don't do anything like this. At all. Period. Yes this is going to cost them. But people will respect and like them for this. And we buy not only what we like, but who we like.
  • 0 Hide
    natcparis , April 23, 2013 10:07 AM
    Easy way to get some buzz, IMHO.
  • 1 Hide
    jpishgar , April 23, 2013 10:11 AM
    Good guy, Razer.
  • 1 Hide
    SamLeonel , April 23, 2013 11:58 AM
    You can say what you want about Razer, but they usually try to make a name for themselves on the support side (just like the deceased BFG did and how EVGA still does on the video card business) and I wholeheartedly support and admire that! The fact that this is a genius type of promotion certainly comes as bonus for them! I once had a keyboard (Lycosa) bought in the UK before I moved back to the US and then I later found out that I had a defective unit (media keys didn't work properly) according to Razer's own website (there was a limited series that came out with the problem). When I contacted them they initially said that I would have to make the replacement in the UK, but after I complained about the hassle they immediately backed down and accepted to do the replacement in the US. I know that one can say it was their obligation to do so, but as someone that has been shafted by other companies in issues where it would also be their obligation to help the customer out, I have to give Razer props for being reasonable people. That is why I keep coming back to companies such as Razer, Corsair and EVGA... Good support can make a world of difference when you need it!
  • 0 Hide
    popatim , April 23, 2013 2:21 PM
    Why can't I comment?
  • 0 Hide
    popatim , April 23, 2013 2:22 PM
    Anyone else believe this to be a complete fabrication; ie a publicity stunt to generate interest in Razer again? I doubt anyone would produce a 90 off code, even for testing purposes because if that's the case, hackers would have found a 100 off code too. Why would you test 90 and not 100. 100 could actually cause programming issues just like 0 can. 90 should work the same all the other percentages.
  • 0 Hide
    anathema_forever , May 3, 2013 7:29 AM
    +1 razer I am gonna buy stuff from you in the future because you acted less like a tool. Shame for you though that it was a 90% off instead of something a little saner for you.