The RTX 3070 Ti is out, and at this point, it almost feels like official retailers (or maybe Nvidia’s AIB partners) are scalping us, too. It’s not uncommon to see new graphics cards going for over twice their MSRP on eBay and other aftermarket sites on launch day, but now we’re seeing the same phenomenon hit Best Buy and Newegg.
Best Buy’s currently got two RTX 3070 Ti cards listed on its site, the Founders Edition and the Asus TUF Gaming GeForce RTX 3070 Ti. Both say they’re “coming soon,” but while the former is selling for Nvidia’s suggested $599, Asus’s card is $949. Usually, we expect AIB cards to be more expensive than Nvidia’s, but that’s a pretty steep increase. Sure, the Asus card has three fans and one RGB strip, but it’s not like we’re talking liquid cooling here.
The same phenomenon is happening at Newegg, too, where the Asus ROG Strix version of the RTX 3070 Ti is $999. Hey, but there’s more RGB than on the Tuf Gaming model!
If you thought the price increases were limited to Asus, though, you’re out of luck. A chart published yesterday by Jon Peddie Research shows that AIB graphics card pricing has roughly quadrupled since the start of Q1 2020.
Even today’s Newegg Shuffle, which is sadly probably your best chance to get an RTX 3070 Ti right now, is dominated by high-priced cards, ranging from $799 to $999 and including makers like Gigabyte and Zotac. There are a few cards at the $599 MSRP as well, but Ampere stock is sure to be so low across the board, so it’s not guaranteed you’ll get those.
I just hope that if you’re one of the folks that have been waiting in around-the-block lines for this card, you don’t have to leave the store feeling like you could have just gone to eBay instead.
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Michelle Ehrhardt is an editor at Tom's Hardware. She's been following tech since her family got a Gateway running Windows 95, and is now on her third custom-built system. Her work has been published in publications like Paste, The Atlantic, and Kill Screen, just to name a few. She also holds a master's degree in game design from NYU.
Seeing as how preposterous graphics card pricing has become, once my 1080ti becomes obsolete I'll probably give up on gaming for good. Had a good run the last 24 years.Reply
I sold my 2080 Super for $500 last September, got my 3080 for $900 in January.Reply
Also, Namtrooper, the way games are headed with their quality, we're not missing much. Only looking forward to a couple games so far. I'm getting old and grizzled.
namtrooper81 said:Seeing as how preposterous graphics card pricing has become, once my 1080ti becomes obsolete I'll probably give up on gaming for good. Had a good run the last 24 years.
Same, its at a point where the whole PC gaming and PC building doesn't even worth the effort, when clowns can quadruple prices of components overnight worldwide, they can just rot in their hole. Every opportunist and enabler within the industry. When a high-end PC becomes the cost of new unused cars, better to just have a phone or tablet instead.
Definitely a price gouging activity.Reply
Agreed, regarding the DIY PC building. Where you find the best deals now is with prebuilts. A few months ago I purchased direct from Amazon an HP Omen 30L for $2000. It came with an i9-10850K, LQ Cooled AIO, Corsair 750W Gold PSU, 32GB @ 3200Mhz HyperX Fury, 1TB WD NVME SSD, 2TB HDD 7200rpm, RTX 3080, Wifi 6.Augusstus said:Same, its at a point where the whole PC gaming and PC building doesn't even worth the effort, when clowns can quadruple prices of components overnight worldwide, they can just rot in their hole. Every opportunist and enabler within the industry. When a high-end PC becomes the cost of new unused cars, better to just have a phone or tablet instead.
There are deals to be had it just takes a ton of patience and luck. That HP system I purchased for $2K, Amazon was dropping the price to $1760 but the scalpers and bots got to it before I could checkout.