AMD Cutting GPU Prices Again
AMD is reportedly reacting to Nvidia's move to drive Kepler into a much more affordable price range for the mass market with the GTX 660 and GTX 650 models.
The latest price adjustments will cause the HD 7750 to drop below $100, and the HD 7770 to $110. The competition of Nvidia's latest cards, AMD's HD 7850 and 7870, will decline to $200 and $240, respectively. On the higher end, expect the HD 7970 GHz Edition to retail for about $430 and the HD 7970 for $410. The HD 7950 Boost Edition should land at about $300, while the regular HD 7950 will hit $290. Of course, there will be variations depending on the manufacturer, but expect the price reductions to surface in the market next week.
While such price reductions are a normal part of the product life cycle, the close timing between this and the last reduction are somewhat unusual. This may be an indication that this is a preemptive move on AMD's side to keep an edge on price.
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Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.
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dudewitbow Makes building a computer for my friend much easier. the 7770 is an extremely solid solution for 110$ for entry/mid level purposes.Reply -
jackbling ATI, you just won another couple of sales. Every card in my house is nvidia, but, with the exception of my 3dvision rig, it doesnt make much sense not to buy ATI; they have price/performance, hands down.Reply -
bak0n Hoefully Afox will follow suit with their 7850 Single slot. $300 after shipping was just a bit much for my little mini ITX gaming system.Reply -
lahawzel I kind of wonder what the profit margins are on GPUs. With all these aggressive price cuts I'd almost think they're selling these cards at a loss.Reply -
yyk71200 I plan to upgrade from my 570. Offerings from AMD become more and more reasonably priced, so I might do just that.Reply -
obsama1 With rebate, expect the 7850 to go down to $160-ish. With the holiday sales just around the corner, wouldn't be surprised to see the 7850 go for $150.Reply -
bribo Not complaining, but why are they doing this? AMD was already the better buy at nearly every price level.Reply -
greghome jackblingATI, you just won another couple of sales. Every card in my house is nvidia, but, with the exception of my 3dvision rig, it doesnt make much sense not to buy ATI; they have price/performance, hands down.Reply
Which is why AMD paid 6 billion Dollars for them :P -
greghome briboNot complaining, but why are they doing this? AMD was already the better buy at nearly every price level.Reply
HD8k GPUs are coming in December, I guess. or surplus GPUs