The Immersive Technology Alliance is a non-profit group comprised of game and film makers, technology makers, standards groups, specialized consultants and academic partners with the goal of making immersive technologies such as virtual reality, augmented reality and stereoscopic 3D successful in the market. (This is the group that runs the Immersed conference.)
Members of the ITA include notable companies such as Cloudhead Games, Nextgen Interactions, Immersion VRelia and FOVE, but the alliance just announced its highest profile member to date: AMD.
In addition to the new AMD partnership, the ITA announced that the VR Council, which AMD launched in July of this year and includes technology makers, content creators, retail channels and academic institutions, merged with the ITA to form a new VR Council.
This new group will act as a representative division for VR in the Immersive Technology Alliance. An elected VR Council Chair will be elected annually. AMD’s Director of VR, Daryl Sartain, will be its first chair.
"AMD founded the VR Council to bring together the leading authorities on virtual reality to cultivate the industry and create a cohesive vision for its future," said Sartain in a press announcement. "We’ve tracked the ITA and its leadership in immersive technologies for years, and we’re thrilled to be joining forces on this initiative to help drive the evolution of VR."
The ITA said the new council is open to all qualified technology and content makers and academic institutions. For more information on how to become a member, see The ITA’s membership page.