Blizzard Finally Opens Shop in World of Warcraft

Blizzard announced on Tuesday that a new in-game shop is now open for business in World of Warcraft. Players simply click on the Shop icon on the main menu once they’re logged in as a character. Gamers can then pick out a new friend to add to their collection and use it immediately, have it sent straight to their inventory, or delivered via mail if the inventory is full.

"We want to make sure these cuddly creatures and loyal mounts find a good home, so for a limited time, you’ll be able to purchase select pets and mounts friend for 50 percent off the regular price either through the new in-game interface or via the web-based Shop," reads the company’s latest blog.

Pets now offered in the new in-game store include Alterac Brew Pup, Blossoming Ancient, Cenarion Hatchling, Cinder Kitten, Lil’KT, Lil’ Ragnaros, Lil’ XT, Pandaren Monk and Soul of the Aspects. Mounts include Armored Bloodwing, Celestial Steed, Enchanted Fey Dragon, Heart of the Aspects, Swift Windsteed and Winged Guardian. Some of these are not available at a discount price.

"The benefits of an in-game store are pretty clear," said Community Manager Bashiok said back in July. "We think everyone would appreciate the convenience of being able to make such purchases without having to leave the game, and ultimately that’s our long-term goal for the system, though there’s quite a bit of work involved in retrofitting those existing items into the new system."

All pets and mounts purchased from either store are fully giftable. Blizzard also points out that its holiday sale is still alive and kicking, offering discounts on digital copies of World of Warcraft, World of Warcraft: Mists of Pandaria, StarCraft II: Wings of Liberty, and StarCraft II: Heart of the Swarm. These deals will end on January 1, 2014 at 11:59 a.m. PST. Prices range from $5 for World of Warcraft to $39.99 for StarCraft II: Heart of the Swarm Deluxe Edition.

  • tipmen
    Keep milking that WoW cow bliz! Eventually, it'll run dry (couple years or so) and they might push out Wow 4.
  • amoralman
    When it goes F2P, I'll make sure to pop back in after all these years off my first love of MMOs, and play real casually, for the good times...
  • CaptimSpaghetti
    WoW isn't a series, its one game that Blizzard released. I am assuming you mean Warcraft 4 which is a completely different style of game based off the same universe. Whether this will be released depends on how their current projects go such as Heroes of the Storm (Their in development MOBA) and Hearthstone. WoW I doubt will see it's end for a while as long as MMO's are popular as they are still top of the genre in almost every aspect and are constantly releasing updates
  • wildkitten
    I don't see anymore Warcraft games for a long time. There has been so much retconning with the Warcraft lore inside of WoW that if they followed the WoW retcons WC4 wouldn't have much in commin with WC's 1-3 and if they didn't follow the retcons then any potential WoW players to WC4 who didn't play the first 3 RTS WC games will feel like WoW was standalone.

    If they ever do another Warcraft, I would expect an entire reboot.
  • Tomtompiper
    World of Whorecraft. The start of the end, when soon it will be pay to win. They once had a great game before they made all of the classes and races the same and gave in to people who wanted instant gratification.
  • Achaios-1328513
    World of Warcraft? No. World of Pokemon and World of Kung Fu Pandaz more likely. WoW has become such a joke since TBC/WOTLK.
  • spartanmk2
    Wow became boring after WotLK when they stopped using lore and antagonists from WC3/TFT.

    Would like to see an expansion that finishes off the Nethrezim/Dreadlords though. Then my wow adventures would be complete and it can continue to become pokemonpanda fodder.
  • carnage9270
    NB4 WoW is dying...oh wait.
  • prince_david
    That's awesome it was such a pain to go to the website to order a pet and then wait for it in the mail.
  • wysir
    Now, not only can add-ons steal your password, they can steal your CC info too!