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Canadian Retailer Reveals Pricing and ETA For Three Intel 10th Gen Comet Lake-S CPUs

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As tipped by hardware leaker @momomo_us (opens in new tab), DirectDial has listed the Core i9-10900, Core i7-10700K and Core i7-10700 on the company's online store.

Last month, a Belgium retailer revealed the tray pricing (opens in new tab) for Intel's entire 10th Generation Comet Lake-S lineup. However, hardware are usually more expensive overseas. DirectDial's postings, which correspond to the boxed versions, are more in line with what we can expect in terms for retail pricing.

The recent listings suggest that Intel's 10th Generation Comet Lake-S launch is imminent, and the previous rumored April 30 announcement date (opens in new tab) might be legit after all. Nonetheless, launch day is one thing, and availability is another. DirectDial won't receive its first Comet Lake shipment until June 17. It's difficult to tell if the estimated time of arrival is the same for all retailers though.

Intel Comet Lake-S vs. AMD Ryzen 3000-Series

ProcessorPricingMSRPPart NumberCores / ThreadsBase Clock (GHz)TDP (W)
Core i9-10900*$487?BX807011090010 / 202.865
Ryzen 9 3900X$434$499100-100000023BOX12 / 243.8105
Core i7-10700K*$419?BX8070110700K8 / 163.8125
Ryzen 7 3800X$339$399100-100000025BOX8 / 163.9105
Core i7-10700*$363?BX80701107008 / 162.965
Ryzen 7 3700X$295$329100-100000071BOX8 / 163.665

*Specifications are unconfirmed.

The Core i9-10900 seemingly comes with 10 cores and 20 threads. The 65W chip shows up on DirectDial for $679 CAD (~$487). The problem is that AMD's Ryzen 9 3900X (opens in new tab), which offers two more cores, commonly sells for as low as $434. In the Core i9-10900's defense, the Ryzen 9 3900X does have a 105W TDP so it has more breathing room.

The Core i9-10900K, which is the flagship Comet Lake-S chip, is rumored to feature a 125W TDP so it would be more fair to compare it to the Ryzen 9 3900X. Taking into consideration that the 65W model is almost stepping on the $500 mark, Intel will easily price the K-series part above $500 for sure. For context, the previous Coffee Lake flagship, the Core i9-9900K (opens in new tab), still sells for $505.

DirectDial also incorporated the Core i7-10700K and Core i7-10700 into its product catalog. These are rumored eight-core, 16-thread processors that come with a 125W and 65W TDP (thermal design power), respectively.

The Canadian retailer posted Core i7-10700K for $585 CAD (~$419) and the Core i7-10700 for $506 CAD (~$363). The Core i7-10700K will likely have to compete with the Ryzen 7 3800X (opens in new tab). Although the Ryzen 7 3800X shares an identical core and thread count, the AMD part is available for just $339. Given the similar 65W TDP, the Core i7-10700 will face the Ryzen 7 3700X (opens in new tab), which costs $295 at most retailers.

As it stands, AMD is delivering more cores at the same or lower price points. Comet Lake will have an even more difficult path ahead of it. A recent report (opens in new tab) hints that AMD could be gearing up its next-generation Ryzen 4000-series processors, which pack the Zen 3 microarchitecture, for a September reveal.

Zhiye Liu
Zhiye Liu

Zhiye Liu is a Freelance News Writer at Tom’s Hardware US. Although he loves everything that’s hardware, he has a soft spot for CPUs, GPUs, and RAM.