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Inflated GeForce GTX 1630 Pricing Strikes Early US and UK Buyers

GTX 1630 pricing
(Image credit: EVGA)

Even before its launch, the Nvidia GeForce GTX 1630 grabbed headlines for the wrong reasons. Since becoming official, the news has become even worse; with China pricing revealed, by making the AMD Radeon RX 6400 look like a hero, and for making the six-year-old GeForce GTX 1050 Ti look like a contender in 2022. Now we have seen popular resellers in the US and UK price various GTX 1630 models at preposterous levels.

EVGA GeForce GTX 1630 SC Gaming - US pricing

The EVGA direct retail page clearly illustrates the absurdity of current GeForce GTX 1630 graphics card pricing. If you visit the EVGA sales page for its GTX 16 series GPUs, you will see the solitary GTX 1630 priced at $199, sitting alongside much more capable GPUs, some at the same or even lower price.

(Image credit: Future)

Of course, cards like the GTX 1660 Ti and 1660 Super are more expensive than the lowly GTX 1630. However, we see that a far more capable GTX 1660 is only $50 more than a GTX 1630, thanks to a $60 instant rebate. Meanwhile, you can purchase GTX 1650 models direct from EVGA starting at $179. With some patience, you could wait for a re-stock of a $159 EVGA GeForce GTX 1650 SC Ultra Black Gaming model. Lastly, an eyebrow must be raised at the "limit 2 per household" notice on EVGA's GTX 1630.

Zotac GeForce GTX 1630 Gaming – UK pricing

There is no need for UK-dwellers to feel left out concerning Nvidia GeForce GTX 1630 price gouging. Popular UK PC maker and components retailer Scan has listed (opens in new tab) the Zotac GeForce GTX 1630 Gaming at £179.99 (equivalent to $215, but UK prices include 20% VAT).

(Image credit: Future)

Zotac's card is definitely cheaper looking than the EVGA SC Gaming model. It is a compact single fan model, which is entirely acceptable given the TDP. But such designs are usually marketed at MSRP or slightly lower.

The GeForce GTX 1630 might find a home in many compact PCs that don't have a spare 6- or 8-pin power connector. However, if you look at the models available from MSI, for example, you can get compact ITX and low-profile versions of the GTX 1650 (and GTX 1050 Ti) fitting the same criteria on the new and used market.

The feeling that the GeForce GTX 1630 will likely be a misfire from Nvidia isn't helped by these prices. Before launch, we had it pegged as a "below $149" graphics card. However, after launch, we've seen the likes of the Radeon RX 6400 deliver almost 60% better performance. And you can buy these Radeon cards new for about $169 (opens in new tab) from several brands.

If you are looking for a graphics card this summer, please check out our regularly updated Best Graphics Cards for Gaming in 2022 feature. The Tom's Hardware GPU Benchmarks and Hierarchy 2022 is another tool you should certainly check out.

Mark Tyson
Mark Tyson

Mark Tyson is a Freelance News Writer at Tom's Hardware US. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.

  • InvalidError
    Simple fix: give it the same "don't like the performance per dollar, don't buy" treatment as the RX6500 and the pricing should correct itself soon enough.
    Reply
  • pacdrum_88
    InvalidError said:
    Simple fix: give it the same "don't like the performance per dollar, don't buy" treatment as the RX6500 and the pricing should correct itself soon enough.

    I think it's crazy that I bought an RX 560 for $50 that's going into my Plex server, and the performance is comparable to this 1630. This should have been a $79.99 special with 2 GB of VRAM.
    Reply
  • Eximo
    pacdrum_88 said:
    I think it's crazy that I bought an RX 560 for $50 that's going into my Plex server, and the performance is comparable to this 1630. This should have been a $79.99 special with 2 GB of VRAM.

    We call that the GT1030, though currently $89.99. There is a minimum cost to build one of these things, and I think they are nearly there.
    Reply
  • InvalidError
    Eximo said:
    We call that the GT1030, though currently $89.99. There is a minimum cost to build one of these things, and I think they are nearly there.
    Yup. Component, material, labor, etc. prices being what they are now, manufacturing any GPU of meaningful capabilities under $100 while turning any sort of profit must be somewhere between difficult and impossible.

    This excuse doesn't fly half as well once you pass the $150 mark, then we deserve much better than the crap we're currently getting.
    Reply