A British webshop, Overclockers UK, has listed the HIS Radeon R9 290X IceQ X2 Turbo graphics card. This graphics card is a custom Radeon R9 290X solution, and as such features a non-reference cooler.
The Unit's PCB appears to be blue, though it remains unclear whether the PCB, beyond the color, is of a custom design. The IceQ X2 cooler on the unit carries two 89 mm fans, along with a pair of eight heat pipes parallel to another three 6 mm heat pipes.
There was no clear word on the card's clock speeds, but if the increase in clocks is the same as that of other custom solutions, then it's reasonable to expect about a 40 MHz bump over the reference 1000 MHz clock speed.
The card is not available for direct purchase yet, but rather for preorder. It'll become yours sometime in January if you preorder for £499.99.