Low prices fail to attract "latecomers" to the notebook market

Thanks to the notebook segment, the PC market still can achieve double-digit growth rates. But according to a report released today by Parks Associates, the majority of users who will are planning a notebook in the next 12 months already own one. Technology "laggards" or "latecomers" only account for 2% of the 10.5 million households that are expected to by a notebook in the next year.

"The laptop market is a mile wide and an inch deep," said John Barrett, director of research at Parks Associates. "New notebook computers can be found for less than $500, but it's not the latecomers who are taking advantage of falling prices. The early adopters are getting a laptop to complement their existing desktop or laptop computer."