Last week, the rumor mill was saying the first Maxwell card to hit the market would be the GTX 750 Ti. Late last night, an Asus-branded GeForce GTX hit the web, showing up on Tech2.hu. The model number was GTX750Ti-OC-2GD5 and Sayed Muhammead Usman Pirzada over on WCCFTech writes that list price was about $225 (50 000 HUF).
That's not cheap for a mid-range card. Right now, we're hoping performance justifies price, or that this price is a guesstimate on Tech 2's part because official pricing isn't yet available. The listing has since been pulled and is no longer available on Tech 2 (the link now points to a 404 error) and the site hasn't commented on its slip up.
Maxwell, originally scheduled for 2013, will offer UVM, or unified virtual memory, which means the CPU and GPU will be able to share the same memory. This was first announced by Nvidia CEO Jen-Hsun Huang at GTC almost a year ago. Looks like we'll get our first taste of Maxwell in less than a month.