We reviewed the GeForce RTX 4080 earlier this week and found that the graphics card is roughly 50 percent faster than its GeForce RTX 3080 predecessor, easily placing it as one of the best graphics cards available. The RTX 4080 went on sale early Wednesday morning, with Best Buy selling out of Founders Edition and third-party boards within minutes, while Newegg hung on for roughly an hour before all cards went out of stock.
Given the limited availability, scalpers have already descended upon us to resell the cards at exorbitant prices. While Newegg doesn’t have any RTX 4080 cards to sell directly to customers, sellers on its marketplace are unloading them with large markups. For example, the Gigabyte Aero OC GeForce RTX 4080 retails for $1,299, but one seller lists the card in stock at $1,688. For reference, the flagship RTX 4090 Founder Edition has an MSRP of $1,599. That same seller has the MSI Ventus GeForce RTX 4080 in stock with a $357 markup compared to its retail price.
Shortly after the RTX 4080 went on sale yesterday, the eBay marketplace had roughly 20 listings priced at $1,699 and above. As of this writing, there are 163 listings for RTX 4080 cards, the cheapest of which is the Zotac GeForce RTX 4080 Trinity at $1,564.95. For reference, the retail price for that card is $1,199. Cards like the Gigabyte Gaming OC GeForce RTX 4080 retail for $1,269, but eBay scalpers are amazingly asking as much as $2,099. These sellers all claim to have the cards in-hand, ready to ship.
Unfortunately, we don’t have any production figures for the RTX 4080, so we don’t know if the quick sellouts and subsequent scalper frenzy are the product of true enthusiast excitement, or if supply was extremely limited coming out of the starting gate. With that said, it could be a while before we see RTX 4080 prices stabilize.
Another thing to watch is how big of a splash the AMD Radeon RTX 7900 XT and RTX 7900 XTX make when they arrive on the market. AMD announced its next-generation RDNA 3 graphics cards earlier this month, and they go on sale December 12th. AMD is positioning the RX 7900 XTX as a direct competitor to the RTX 4080, which will be an interesting battle considering that the former carries an MSRP of $999. The RX 7900 XT is cheaper still at $899.
Stay tuned for further updates on GeForce RTX 4080 pricing and our upcoming reviews of the Radeon RTX 7900 XT and RTX 7900 XTX. Should the new entries from AMD prove to be performance juggernauts among our GPU benchmark hierarchy, Nvidia might have to rethink its pricing position going forward.
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Brandon Hill is a senior editor at Tom's Hardware. He has written about PC and Mac tech since the late 1990s with bylines at AnandTech, DailyTech, and Hot Hardware. When he is not consuming copious amounts of tech news, he can be found enjoying the NC mountains or the beach with his wife and two sons.
The Gigabyte Aero OC GeForce RTX 4080 retails for $1,299, but one seller lists the card in stock at $1,688. RTX 4090 Founder Edition has an MSRP of $1,599. That same seller has the MSI Ventus GeForce RTX 4080 in stock with a $357 markup.
Those are pretty small markups. Wasn't the PS5 sold at several times the price of MSRP by scalpers.
When George Carlin said we need to being back capital punishment for certain folks, he wasn't so wrong after all...Reply
My local microcenter had over 90 of them still in stock as of this morningReply
Are they listing them for that or are they selling them for that? They can list for whatever they want all day but I'm skeptical that there are many suckers who would actually buy it for that price.Reply
There are no shortage of cards now so anyone that would support scalping to have this particular one at this particular moment, one that already is bad on price to performance at list vs existing 30 series and AMD, deserves to get ripped off.
They can only sell at scalper prices if someone is dumb enough to pay the excessive price.Reply
On eBay locally, for RTX 4090 some bids go as high as $2313, for offers from non-business sellers. So some persons are apparently willing to pay extra, despite not necessarily getting a warranty for a second-hand item.Reply
A fool and their money or Mommy and Daddy's money are soon parted.Reply
My local Microcenter has plenty of 4080s in stock, which means IMHO the sell out online was all due to scalpers. My guess is that most gamers aren't interested in this card due to it's high MSRP.Reply
Scalpers gonna try with basically everything. I would be watching sell through on eBay for any indication they are having any luck. Microcenter has cards still sitting on shelves across the country.Reply
As other have mentioned online sellers that are sold out are probably mostly scalpers looking to flip and will be disappointed shortly.
If the was a vindictive person I would see if there were any eBay sellers that accept returns and hold cards as long as possible before having to return them to the eBay seller. That way they could end up stuck with unreturnable to original retailer and equally unsellable for over MSRP stock.
The ironical part about scalpers is that eBay is scalping the scalpers by taking $254.43+Shipping from the $2313 as sellers fee.DavidLejdar said:On eBay locally, for RTX 4090 some bids go as high as $2313, for offers from non-business sellers. So some persons are apparently willing to pay extra, despite not necessarily getting a warranty for a second-hand item.
Yes, you read that right. eBay, after having done nothing is taking 11% or $254.43 PLUS shipping (yes you read that right again as well, shipping where you the seller make $0 in profits will be added to the fee % as well).
eBay probably made a good noticeable amount of cash with the scalping catastrophy. Criminals washing criminals hands.