Skip to main content

Origin PC Goes Mad With Discounts on Titan-Z Systems

Origin likes high-performance PCs as well as 4K. In order to push 4K adoption a little more, the company has announced its new 4K < $4K Nvidia BattleBox Titan Z promotion.

The included lineups are the Chronos-Z series, the Millenium-Z and the Genesis-Z. The idea behind the 4K < $4K is that you can get a 4K-capable gaming system for just under $4000, but there's some very strange marketing going on here. The systems themselves aren't really all that remarkable beyond carrying a Titan Z, and we were already able to order these a while ago. The differences now, and why this is newsworthy, is because of changes to the branding and pricing. Previously, these configurations would easily cost in excess of $5000.

The three offers that Origin has in store for you are the following: a gaming PC equipped with a GTX Titan Z for less than $4000, that same PC with a 4K monitor for slightly more, and a deal where you pay the full price for that same gaming PC, but you get a second Titan Z for free. Doing the math, you’ll realize that you’re getting more hardware than you’re paying for. This might not be entirely clear for the first deal, but for the last deal it is; you’ll pay around $5500 for a system with two GTX Titan Z’s – in retail, two Titan Z’s alone will cost you about $6000, and then you’ve still got to buy the rest of the PC.

Of course, many of you will question the use of a GTX Titan Z in a gaming machine in the first place, let alone two, but you can’t deny that it is scary to see hardware being sold for less than it is worth. If you are in the market for a GTX Titan Z, this deal might be worth pouncing on since you’ll get very good value for your money.

One thing often forgotten about these systems is that many folks are willing to pay a little extra for the convenience of having a system built for them, along with a warranty on the entire system rather than on individual parts. They might not be for everybody, but there certainly is an audience for prebuilt gaming systems.

We're not entirely sure how Origin PC is financing this promotion. Either they have a deal with Nvidia, or they are taking a loss on purpose. A potential possibility is also that Origin PC bought up way more GTX Titan Z's than it sold, and that this is a way of getting rid of leftover inventory. We've reached out to Origin PC about this for comment.

On another note, Origin PC is also launching a trade-in program for Alienware-branded laptops from Dell. If you have one of these and wish to buy an Origin PC system or the new EVO15-S laptop, you can sign up for the trade-in program, and Origin PC will deduct the value of your old Alienware notebook from the purchase price of your new system.

Follow Niels Broekhuijsen @NBroekhuijsen. Follow us @tomshardware, on Facebook and on Google+.

  • kawininjazx
    Anyone who spends $3000 for a video card is either stupid or stupid rich.
    Reply
  • Ben Van Deventer
    ...Maybe banking on tech websites to blast their promotional offer all over the web and look like a bunch of regular Good Guy Gregs is cheaper than traditional advertising tactics?
    Reply
  • DragonFireXY
    Anyone who spends $3000 for a gaming video card is either stupid or stupid rich.
    Fixed it!
    Reply
  • utengineer
    Anyone who spends $3000 for a video card is either stupid or stupid rich.

    Or they are professionals and their technical needs are significantly different and more demanding than gamers/enthusiasts. Maybe the Titan-Z is over-priced, but a $3000 Quadro/Firepro is not over-priced. But, I get your point....a $3000 GPU for gaming, or bragging rights, is somewhat a little absurd. Yet, $3000 to some people(like me) is like $300 to a wealthy person.
    Reply
  • hoofhearted
    Once I get that 7 figure income ...
    Reply
  • airborne11b
    This sale is insane. I went through their pricing and for a full system, OS and all, it's about $5800 for nice cooling, case, high end CPU, 1200 watt psu, more than enough ram and 2x titan Z's, a 240GB SSD,..... that's a really awesome deal.

    2x Titan Z's are 6k alone on newegg. If you estimate that the rest of the hardware, build cost, warranty, etc and software comes up to a $1200 - $1500 value... that leaves about $4500 for 2x Titan Z's.

    Not bad at all. Ya it's pricey, but it's really not THAT bad. $6k for a PC, if you keep it for 2 years would come up to $250 a month. That's chump change to most people.
    Reply
  • wiyosaya
    I would not necessarily think they are going to go bankrupt because of this. The margins on high-end stuff, in general, are bound to be high. I almost would not be surprised if each Titan Z costs them about $1,500 or so.

    OTOH, maybe they are trying to dump their stock because the Titan Z's are not selling.
    Reply
  • Ben Van Deventer
    This sale is insane. I went through their pricing and for a full system, OS and all, it's about $5800 for nice cooling, case, high end CPU, 1200 watt psu, more than enough ram and 2x titan Z's, a 240GB SSD,..... that's a really awesome deal.

    2x Titan Z's are 6k alone on newegg. If you estimate that the rest of the hardware, build cost, warranty, etc and software comes up to a $1200 - $1500 value... that leaves about $4500 for 2x Titan Z's.

    Not bad at all. Ya it's pricey, but it's really not THAT bad. $6k for a PC, if you keep it for 2 years would come up to $250 a month. That's chump change to most people.

    It's still terrible "frames per second" value: why pat yourself on the back for spending $4500 on two titan Z's... when you can spend $1340 for two 780 Ti's, which still deliver 87% of the performance at 30% of the price.
    Reply
  • n00dl3
    Because they were dumb enough to buy a few and still have not sold a single one...
    Reply
  • fkr
    well ebay is selling titan z for 2500. you may be able to piecemeal this deal out and make a profit. i am not taking the risk but it seems plausible
    Reply