Windows and Surface Boss Panos Panay Leaving Microsoft, Reportedly Joining Amazon

Panos Panay on stage with a Microsoft logo behind him.
(Image credit: David Becker/Getty Images)

Panos Panay, the longtime leader of Microsoft's Surface hardware and the more recent chief of the Windows operating system announced that he is leaving the company.

"After 19 incredible years at Microsoft, I've decided to turn the page and write the next chapter," Panay wrote on X, the social network formerly known as Twitter. "I’m forever grateful for my time at Microsoft and the amazing people I had the honor to make products with."

Bloomberg reports that Panay is being hired by Amazon to run the team that builds the Alexa voice assistant, Echo smart speakers, Kindle e-readers and Fire tablets and streaming sticks. Neither Microsoft nor Amazon commented on the report. He would replace Dave Limp, the Amazon hardware lead who announced that he would retire this year.

Panay started his career at Microsoft as a program manager for PC hardware in 2004, eventually leading Surface. In a 2020 re-organization, Windows also reported into Panay, including the development of Windows 11. In 2021, Panay, as chief product officer, became part of Microsoft's senior leadership team with a direct line to CEO Satya Nadella.

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Andrew E. Freedman
Senior Editor

Andrew E. Freedman is a senior editor at Tom's Hardware focusing on laptops, desktops and gaming. He also keeps up with the latest news. A lover of all things gaming and tech, his previous work has shown up in Tom's Guide, Laptop Mag, Kotaku, PCMag and Complex, among others. Follow him on Threads @FreedmanAE and BlueSky @andrewfreedman.net. You can send him tips on Signal: andrewfreedman.01

  • Elusive Ruse
    Can we now get to buy Windows as a product without us being the commodity?
    Reply
  • GenericUser
    Elusive Ruse said:
    Can we now get to buy Windows as a product without us being the commodity?
    I wish but I doubt it. Not commodifying your "customers" is just leaving money on the table as far as business sense goes. If anything I expect to see only more of it from businesses in general as time goes on.
    Reply
  • USAFRet
    Elusive Ruse said:
    Can we now get to buy Windows as a product without us being the commodity?
    "Now"?

    We never could. It has always been licensed software.
    Reply
  • ekio
    I hope the new leadership will finally bother modernizing the rest of the system UI/UX.
    I am so over dealing with hundreds of system windows from XP era that are outdated, not resizable, not fitting the latest theme etc…
    Reply
  • Giroro
    USAFRet said:
    "Now"?

    We never could. It has always been licensed software.
    Licensed software is fine.
    Constant usage tracking, online monitoring, and ad-monetization of people's personal computers is the problem. Microsoft acting like a purchase of a software license entitles them to full ownership of a customer's hardware and data, is the problem.
    Reply
  • Giroro
    Microsoft doesn't assign their best and brightest to work on Windows, so this guy has probably been on the way out for at least a couple years.
    Reply
  • Psiboy69
    Admin said:
    Panos Panay, the longtime leader of Microsoft's Surface hardware and the more recent chief of the Windows operating system announced that he is leaving the company.

    Windows and Surface Boss Panos Panay is Leaving Microsoft : Read more
    Good, Maybe the next version of windows won't be as crap as 11 and return to the focus on productivity instead of pretty trash?
    Reply
  • tamalero
    Psiboy69 said:
    Good, Maybe the next version of windows won't be as crap as 11 and return to the focus on productivity instead of pretty trash?
    if the tick tock of experience with Windows continue.. Windows 12 will be a winner.
    Microsoft always f..s some version every now and then by trying too hard to be something Windows never is.
    In this case.. "yet another apple clone" with Windows 11.
    Reply
  • Sippincider
    Psiboy69 said:
    Good, Maybe the next version of windows won't be as crap as 11 and return to the focus on productivity instead of pretty trash?

    With a marketing officer in charge of it??

    Expect a whole new era of decision-by-PowerPoint to drive Windows (we can't wait for their next assault on the Start menu). To their credit we'll likely see some drop-dead beautiful desktops. But Windows 3 barnacles will always be just a couple clicks away.
    Reply
  • Alvar "Miles" Udell
    So the person in charge of Surface, arguably the worst Windows machine you can get due to the high price vs the competition, no dGPU, poor battery life, and very incremental changes per year (resulting in generally poor reviews fom TH/TomsGuide and other reviewers), is going to take over the Amazon Fire division, which produces the worst tablets (high price for bad specs, no Google services or store) and the worst streaming products with bare minimum memory and storage.

    Well, I can see the Surface line maybe finally getting better, but I don't see Amazon devices, especially the Fire line, getting a badly needed jolt of decency, sadly.
    Reply