Seagate increases lead in harddrive market

El Segundo (CA) - In a quarter with unusually high demand for storage products, Seagate was able to capitalize on the trend and expanded its lead over the competition, iSuppli reports. The Scotts Valley, Calif., based company now builds almost one in every three harddrives sold around the globe.

Typically, the second quarter is a weak season during the year and many firms in the IT industry are trying to keep sales stable from the preceding period. An overall slight growth to 89.7 million drives sold, compared to 87.3 million devices in Q1, reflects this seasonal characteristic. iSuppli analysts originally even expected to see a decline in sales for the second quarter.

According to iSuppli, Maxtor's decline in market share was due to changes in its outsourcing strategy and its expansion in offshoring in the second quarter. The company moved its production of desktop HDD assemblies to China from Singapore. Maxtor also is transferring some of its disk production to Asia from the United States. The strategy resulted in less market share, but the company reported a surprising profit of $10 million for the second quarter.

Wolfgang Gruener
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Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.