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Watch AMD's CES 2021 Keynote Here at 11am ET

Dr. Lisa Su
(Image credit: AMD)

AMD CEO Dr. Lisa Su will take the stage to deliver her second CES keynote today, and you can watch the action unfold here, live, in the embedded video below. The keynote begins at 11am ET / 8am PT, and be sure to check for our deep dive coverage following the event.

AMD has taken the world by storm, upsetting Intel on the CPU side for the first time in 15 years and giving Nvidia a stiff challenge in GPUs. We expect the company to build on that momentum with its CES 2021 announcements, perhaps with the rumored announcement of the next-gen Cezanne Ryzen 5000 Mobile processors. 

AMD's official press release about the keynote doesn't give us any clue what the company will unveil, but Zen 3-powered Threadripper and new mid-range Radeon RX 6700 series graphics cards are among the potential contenders. 

We've also seen new DIY-focused motherboards emerge for the Threadripper Pro series that we recently took for a spin, so there's a possibility that we could learn more about those processors at the show, too. Anything's possible, pull up a seat!

  • JamesSneed
    I'm going to laugh if AMD has something up there sleeve. Intel's new Rocket Lake CPU's are barely faster in gaming(per Intel yesterday) so it really wouldn't take much to overcome them. Say a highly binned 8-core like a 5850x.
    Reply
  • coxbw
    JamesSneed said:
    I'm going to laugh if AMD has something up there sleeve. Intel's new Rocket Lake CPU's are barely faster in gaming(per Intel yesterday) so it really wouldn't take much to overcome them. Say a highly binned 8-core like a 5850x.
    or a price drop, lets say AMD is only 80% as fast as Intel, but only costs 60% of the Intel chip, I would buy it, the "extra" could be used to upgrade other "bottlenecks" like GPU.
    Reply
  • spongiemaster
    coxbw said:
    or a price drop, lets say AMD is only 80% as fast as Intel, but only costs 60% of the Intel chip, I would buy it, the "extra" could be used to upgrade other "bottlenecks" like GPU.
    Why would AMD (or any company) drop the price on products they can't produce enough of to keep up with demand? That's just stupid.
    Reply
  • MrAOK
    What a disappointing speech! Little info on products. No mention of new desktop APUs. Gosh. Golly.
    Reply
  • coxbw
    spongiemaster said:
    Why would AMD (or any company) drop the price on products they can't produce enough of to keep up with demand? That's just stupid.
    i was refering to the new chips mostly, Intels will be very costly and AMD has a chance to come in a bit cheaper, while companies do not watch the costs mostly, privite people like me do.
    Reply
  • cryoburner
    coxbw said:
    or a price drop, lets say AMD is only 80% as fast as Intel, but only costs 60% of the Intel chip, I would buy it, the "extra" could be used to upgrade other "bottlenecks" like GPU.
    What you describe is pretty much what Intel is currently providing relative to AMD. AMD now has the fastest overall processors on a per-core basis, but they are charging a bit more for them as well. So right now, Intel is the one providing nearly as much performance, but generally at a lower price. AMD had been doing that for the first few Ryzen generations, but Intel has since caught up on core counts, and limited 7nm production is likely preventing AMD from being more competitive in terms of pricing with their current lineup.

    I missed this presentation when it first aired, but it sounds like I didn't miss much. I was hoping they might make some mention of additional 5000-series processors at more competitive price points at their CES keynote, though it looks like those probably won't be coming until around Intel's Rocket Lake launch in a few months. Not that it's a particularly good time to build a system right now anyway, seeing as graphics cards are hard to find and generally only available at around double their MSRPs. It will probably be longer than that before graphics card pricing gets back to normal.
    Reply