Nvidia axes RTX 4070 Ti and RTX 4080 to pave the way Super variants, reduces RTX 4070 MSRP to $549

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The successor variants now have the same MSRP as their predecessors.

Nvidia RTX 40-Series Super Models and CES 2024
(Image credit: Nvidia)

The new RTX 40 Super series graphics cards have been officially announced and the the RTX 4070 Super, RTX 4070 Ti Super and the RTX 4080 Super will soon be available for purchase. That means Nvidia will be putting some iterations of the RTX 40 non-super graphics cards on the chopping block.

The RTX 4070 Ti and RTX 4080 will be discontinued, according to Hardwareluxx editor Andreas Schilling, to make room for the new cards from either a performance or pricing angle.

Additionally, Nvidia will reduce the RTX 4070's MSRP to $549 with the GeForce RTX 4070 Super is now carrying the $599 MSRP. The RTX 4070 Ti Super and the RTX 4080 Super were announced with an MSRP of $799 and $999. 

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Updated MSRP List for RTX 40 Series GPUs
GeForce RTX 4070US $549Row 0 - Cell 2
GeForce RTX 4070 SuperUS $599Row 1 - Cell 2
GeForce RTX 4070 Ti SuperUS $799Replaces RTX 4070 Ti
GeForce RTX 4080 SuperUS $999Replaces RTX 4080

Out With the Not-so-Old and in With the New!

The RTX 4070 Ti was launched on January 6, 2023, making a pretty short-lived graphics card. The production of these GPUs must have stopped at an earlier date with some regional locations likely to have a few remaining stocks from certain AIB partners. We can't tell how many RTX 4070 Ti and RTX 4080 GPUs are available in certain markets so it's up to regional distributors to evaluate its pricing. At this point, we can only speculate the reason why RTX 4070 is not included in the end-of-life process. It's possible. that there's a much larger inventory. The RTX 4070 was made available in April 2023. It will be trickier to sell those EOL graphics with the RX 7800 XT, RX 7900 XT and the 7900 XTX's offerings available easily in the market. 

Existing and near-future owners of these EOL RTX 40 series graphics cards will still get driver support. 

With the announcement of the RTX 4070 Super, RTX 4070 Ti Super and the RTX 4080 Super, it's a matter of time before the reviews of all the RTX Super series are out. Based on the performance, availability and pricing, we might see an updated top 12 graphics card offerings throughout 2024 once the reviews are out. 

Roshan Ashraf Shaikh
Roshan Ashraf Shaikh
Contributing Writer

Roshan Ashraf Shaikh has been in the Indian PC hardware community since the early 2000s and has been building PCs, contributing to many Indian tech forums, & blogs. He operated Hardware BBQ for 11 years and wrote news for eTeknix & TweakTown before joining Tom's Hardware team. Besides tech, he is interested in fighting games, movies, anime, and mechanical watches.

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10 Comments Comment from the forums
  • XxDarkMario20xX
    This feels like there trying to fix there mistakes with the 40s GPU. The Super GPU Specs should been 4080 and 4070ti all along!. Also with 4080 super prices kinda feel sorry for custmours who bought 4080 since its in same price range!
    Reply
  • Kridian
    See! We just had to wait 'em out. 3 years later.
    Reply
  • Roland Of Gilead
    4070 Super to 4070ti Super seems a bit of a leap. €£$200 difference with, what, maybe a 10% increase in performance!? Uggghhh.
    Reply
  • Unolocogringo
    This is a yield driven decision as much as marketing one.
    You order your wafers ,and when you receive them back as chips you BIN them.
    Then make a segmented product stack fro what you receive.
    As production continues yields get better.
    Meaning more chips have less defects and more higher end chips are available.
    So instead of disabling good parts to meet old model specs they make new models.
    No conspiracies / nothing involved but yields and marketing a product stack.
    Reply
  • TCA_ChinChin
    Unolocogringo said:
    This is a yield driven decision as much as marketing one.
    You order your wafers ,and when you receive them back as chips you BIN them.
    Then make a segmented product stack fro what you receive.
    As production continues yields get better.
    Meaning more chips have less defects and more higher end chips are available.
    So instead of disabling good parts to meet old model specs they make new models.
    No conspiracies / nothing involved but yields and marketing a product stack.
    It's the best of both worlds for Nvidia. No need to cut down perfectly functional chips while putting out a new product line that renews consumer interest. In this case its also an improvement for consumers across the board, although it still might be expensive for many.
    Reply
  • Amdlova
    Only thing to say "I MISS EVGA".
    Reply
  • Alvar "Miles" Udell
    The RTX 4070 Ti was launched on January 6, 2023, making a pretty short-lived graphics card

    Tick-Tock. First it was CPUs, then GPUs.
    Reply
  • pocketdrummer
    Just a friendly reminder that the GTX 1080 would have been $765.62 adjusted for inflation. They're still selling the xx80 series over $200 more than it should be.

    RTX 4080 should be <$800
    RTX 4070 should be <$500
    RTX 4060 should be <$300
    Reply
  • Joseph_138
    4070 is still too expensive.
    Reply
  • phxrider
    Maybe I'm stupid, but doesn't this kind of screw over retailers who have 4080s in stock that they were expecting to sell for $1200 and up, to announce a superior replacement for $1000? Doesn't this make the current 4080 worth about $900 now?
    Reply